- – Manage setup and optimization of programmatic campaigns across multiple DSPs.
- – Monitor campaign data, identify trends, and adjust targeting and bidding strategies.
- – Conduct A/B tests and collaborate with teams to ensure alignment with client goals.
- – Develop and implement sales strategies to achieve company targets.
- – Manage and mentor sales representatives, providing guidance and support.
- – Identify new business opportunities and maintain client relationships.
- – Build and execute partnership strategy to expand BigGeo's ecosystem and value.
- – Negotiate commercial agreements and develop measurable partnership models.
- – Collaborate with Sales and Marketing on joint campaigns and partner-led growth.