Halifax Marketing Coordinator

Are you energized by bringing ideas to life through thoughtful coordination, creative execution, and attention to detail? Do you enjoy supporting marketing initiatives across a variety of channels-from campaigns and events to digital content and brand development? If you thrive in a collaborative, fast-paced environment and take pride in delivering high-quality work that strengthens brand presence and client engagement, this role offers an opportunity to make a meaningful impact.

McInnes Cooper's Marketing & Business Development team is seeking a full-time, permanent Marketing Coordinator to join our Halifax office.

As a Marketing Coordinator, you will be responsible for:

Advertising and Branding

• Collaborates within the marketing team to coordinate long term planning, leading to the completion of projects and tasks; performing quality assurance throughout;
• Provides input into the creative planning of brand messaging and promotional assets, including general advertising and event promotion and sponsorship materials;
• Explores new ways to develop promotional assets as the legal services industry continues to evolve; keeping pulse on industry trends and bringing ideas forward;
• Assists with planning and monitoring of annual promotional budget;
• Maintains marketing materials and collateral, ensuring uniformity and brand alignment with logos and taglines;
• Designs and plans layouts for a variety of assets (publications, event invitations, social posts);
• Administers and distributes all email campaigns for the firm;
• Collaborates, edits and produces video and photo content for external and internal purposes;
• Maintains templates, and design elements in Adobe Creative Library; and,
• Website + Bio Management
  • Managing and updating website content, including lawyer and staff profiles
  • Ensuring pages align with firm positioning and SEO/searchability needs

Proposals Pitch Materials

• Templates, designs and creates visual elements of proposals; and,
• Maintains Adobe visual library.

Photography

• Collaborate with Professional Resources to coordinate photoshoots for new hires as well as perform limited photography for profiles and website; and ,
• Edits photographic content for various media.

Other

• Leading all webinars, coordination, training, recording and distribution of related materials, reporting and analysis;
• Supports social media in the absence of the lead for these processes;
• Assists with special projects and performs other related duties as assigned; and
• Looks after and manages the Net Promoter Score program, gathering client feedback, testimonials and their use across internal and external channels.

The successful candidate will possess a combination of the following:

• Bachelor's degree or equivalent with concentration in related discipline (Marketing, Public Relations, Communications, Journalism);
• 3-5 years of related experience in a similar role;
• Strong organization / administrative skills and technical proficiency in Microsoft Office Suite; and,
• Working knowledge of Google My Business, Content Management Tools (social and email) and Adobe Cloud.
• 1-2 years social media management;
• Working knowledge of Google Analytics, Adobe Cloud and CRM systems;
• Experience with web-publishing and image editing software packages; and,
• Photography and Photoshop experience.

An alternative combination of technical competencies may be deemed equivalent.

Our team members have access to:

• Defined-benefit pension plan.
• Firm-paid health and dental benefits.
• Health spending account.
• Personal (wellness) spending account.
• Commuting allowance.
• Time for you:
  • Including vacation, personal and sick days.
• Our Team - we can't say enough about our people! You will be part of a collaborative, collegial, respectful and caring team; and,
• The opportunity to participate in a variety of teams, including AccessMC, Collective Social Responsibility, Diversity, Equity & Inclusion, Occupational Health & Safety, Pride@MC, Special Events, Wellness, and more!

McInnes Cooper is committed to building an environment that is diverse and inclusive, representative of the communities in which we serve. We welcome and encourage applications from persons who identify as racially visible, Indigenous, persons with disabilities, women in underrepresented roles, and members of the 2SLGBTQIA+ community. Applicants from these equity groups may self-identify through our online application process.

As part of the recruitment process, MC will provide accommodation(s) to candidates with disabilities. If you require accommodation(s) to participate in the recruitment process with us, please contact us at [email protected]