Requisition ID: 224627
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Senior Manager, Regional Marketing contributes to the success and profitability of the Region by devising, developing, and implementing Marketing, Sponsorship and communications strategy and tactics. The role develops and executes regional holistic communications plans/initiatives to increase the awareness of Scotiabank in the region and drive grass roots customer acquisition/retention, product activation/usage and employee engagement.

Key Accountabilities:

1. Contributes to the success and profitability of the region by managing the planning, coordination, and execution of the Region's market initiatives. Supports Customer Advocacy by ensuring escalation of regional differences/opportunities.

• Lead collaboration with the Regional Office and Canadian Banking Sponsorships, Community Investments, and Branding teams to ensure the Region's needs are represented and ensure that local leadership is aware of national market strategies and programs which support their business objectives.
• Develop, recommend, and ensure approval/support for regional market plans to drive Regional Business objectives - marketing campaigns/activations.
• Flawlessly execute key initiatives that increase credibility and raise awareness among existing and new customers while driving trial and loyalty purchasing for Scotiabank products.
• Develop and project manage market communications programs. Effectively manage multiple projects of vast scope, strategic impact and complexity and deliver projects on strategy, on time, on budget.
• Provide leadership and work effectively within a cross-functional team environment that includes many reporting levels and varying skills/competencies.
• Be seen as a trusted advisor throughout the full regional team
• Proactively share best practices and learning with peers and partners.
• Acts as the "voice of the customer" ensuring key regional consumer and customer needs are being considered.
• Drive awareness of the marketing tools available to support regional sales staff in the development of their marketing communications/activities – e.g., Marketing Resource Center

2. Direct the development and communication of key messages to project a positive image of the Bank and attract/retain business.

• Develop and maintain strong relationship with key internal partners - Business Lines, Public, Corporate and Government Affairs, Marketing, and senior leaders to positively influence the development of communications, engagement and change initiatives. Collaborate with internal partners to develop relevant communications plans and strategies for publications, and corporate/community events.
• Enhance and build out the executive and strategic communications infrastructure required to reach multiple diverse districts/employees across the region - including leveraging the Bank's social media platforms.
• Support day-to-day production of special regional events, executive off-sites, regional business meetings, to support the Region's Senior Leadership Team.

3. Contribute to the success and optimization of the Bank's Sponsorship and Charitable Community initiatives

• Develop and maintain strong relationships with Marketing, Sponsorship and Philanthropy to enhance the regional profile in our communities while maximizing return on the Bank's investment in related sponsorship assets and donations initiatives.
• Grow collaborative working relationships with partner groups to enhance sponsorship portfolio and community presence in the Region – e.g., Canadian Banking Communications, Public/Corporate & Government Affairs, Corporate Donations and Sponsorships.
• Provide strategic counsel, advice and leadership to the Regional senior team regarding sponsorship properties. Recommend, negotiate, and operationalize regional sponsorships in collaboration and consultation with EO partners.
• Keep abreast of sponsorships and charitable activities across the Region and seek to lever opportunities that align to the ScotiaRISE program.
• Liaise and participate in negotiations with external corporate sponsorship & donations committees to leverage sponsorship and community events with local media whenever possible.
• Plan, organize, coordinate, and integrate regional marketing and sponsorship activities, including all associated resources.
• Develop and maintain marketing calendar which integrates Marketing, Sponsorships, and activities/initiatives across the Region.

4. Budget management and reporting

• Assist in the development and recommendation of the annual regional budgets.
• Manage regional budget, track expenses, and provide monthly updates
• Identify/create/evaluate process improvements to maximize efficiency and effectiveness.

Education/Work Experience/Designations

• Post-secondary degree in Business or Communications an asset
• Demonstrated experience in financial services industry
• Effective communication skills combined with strong relationship-building abilities
• Advanced interpersonal skills
• Strong project management skills
• Strategic thinker who listens carefully to understand challenge(s) and then looks to collaborate on most effective marketing solution(s)
• Ability to provide leadership and work effectively within a cross-functional team environment that can include many reporting levels and varying skills/competencies
• Strong conceptual abilities and excellent perseverance to solve problems and adapt solutions across a wide range of customer segments, business lines and communication/banking channels
• 5 years of communications or marketing related experience

Location(s): Canada : British Columbia : Vancouver
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.