Creative Lead

70 Hours Biweekly, Term

Halifax Public Libraries invites INTERNAL and EXTERNAL applications for the full-time position of Creative Lead with the Marketing and Communications Department located at Alderney Gate Public Library, 60 Alderney Drive in Dartmouth. This is a term position up to 1 year.

Halifax Public Libraries hires on the basis of merit and is committed to employment equity. We encourage all qualified persons to apply and self-identify.

Who We Are
Community is at the heart of all that Halifax Public Libraries undertakes. Comprised of 14 branch libraries, we serve the 400,000 citizens of Halifax with our collection of 1 million items and a wide range of programming. Halifax Public Libraries blends the best of traditional library services with innovative programs, spaces and technologies, attracting more than 3 million in-person visits each year.

Position Summary
Under direction of the Manager, Marketing and Communications, this position is responsible for the creative, conceptual, and visual expression of the Halifax Public Libraries' brand. This position is responsible for developing, implementing and maintaining a consistent and professional image for the Library through creative design solutions for brand, marketing and communications, and signage and environmental design. The Creative Lead will work closely with the Manager of Marketing & Communications to integrate strategic and creative directions for all marketing and communications initiatives and oversees the graphic design team.

Responsibilities
The following duties and responsibilities are normal for this position. These are not to be construed as exclusive or allinclusive. Other duties may be required and assigned.

• Leads system-wide governance of all internal and external applications of the Library's visual brand, including monitoring use, implementing required alterations, and enforcing brand standards, as required.
• Acts as primary liaison with Managers, Librarians, supervisors, and branch contacts across the system on all matters related to the Library's visual brand, signage, and interior and environmental design.
• Leads the creation, maintenance, and management of the diverse graphic standards for the Library's brand and oversees its system-wide iteration and application.
• Act as lead consultant on all regional projects requiring complex creative and conceptual development.
• Leads the creative development and oversees implementation of visual communication and signage at all of the Library's branches and facilities.
• Plans, oversees, creates, and prepares layout of print materials, publications, and digital materials for the library system.
• Leads creative development and design of all large-scale integrated and digital projects.
• Audit current state of "look and user experience" of existing library branches
• Work closely with the Director, Finance & Facilities on the planning and development of furniture, shelving and equipment that supports the brand and marketing campaigns.
• Supervises and provides art direction to Graphic Designer 7 (2 positions).
• Works closely with Manager, Marketing & Communications and Marketing Specialist on the planning and development of brand and marketing campaigns, including project scopes and timelines.
• Responsible for monitoring expenditures by creative services and ensuring they are tracking on budget.
• Provides guidance to Graphic Designers regarding pricing, production specifications, and logistics as they work with various external vendors/contractors for printing and fabrication services.
• Supports project management of the Department's projects and campaigns as required.
• Leads the development, implementation, and evolution of creative and design training programs for Library staff across the organization.
• Develops of policies, procedures and guidelines required for effective and consistent delivery of creative services (i.e. ScreenScape, pull-up banners, etc.)
• Provides copywriting support for marketing and communications pieces as required
• Responsible for the selection, purchase, and maintenance of equipment and software
• Leads art direction of all M&C photo and video shoots.
• Supports documentation of Library events through photo and video, as required.

Qualifications

Education & Experience: University Degree plus five years of related experience or an acceptable equivalent

Specific Knowledge & Technical Experience:

• Proven ability to translate complex direction and strategy into visual communication and design required;
• Proven ability to lead, work, and innovate within an established brand standards required;
• Proven expertise in leading web and digital design required;
• Expert knowledge of Adobe Creative Suite required;
• Demonstrated experience in public speaking and the delivery of training programs required;
• Proven ability to influence and initiate change within complex organizational structures required;
• Ability to work in a digital environment, specific knowledge of PC/Mac-based graphic design platforms required;
• Proven knowledge of design principles, best practices, industry trends, and colour theory required
• Working knowledge of production and pre-production industry standards required
• Working knowledge of digital photography and videography required
• Working knowledge of video software such a Premiere Pro and FinalCut Pro required
• Working knowledge of HTML an asset
• Supervisory experience an asset
• Agency experience an asset

(Please state whether the above application requirements are met in your resume and/or cover letter.)

Competencies

• Respect for Diversity
• Problem Solving and Decision Making
• Communication Skills
• Creativity & Innovation
• Knowledge of Work
• Technological Competence
• Adaptability
• Interpersonal & Group Skills
• Leadership
• Organizational Understanding and Global Thinking
• Accountability & Dependability
• Planning and Organizational Skills
• Resource Management
• Service Attitude

This is a unionized position. Preference will be given to internal NSUPE Local 14 employees. While subject to change in accordance with the collective agreement, the normal scheduled hours of work are:

Hours: 70 hours biweekly, full-time, term up to 1 year
Schedule: Monday to Friday (9:00am-5:00pm or 8:30am-4:30pm)
Annual Rate of Pay: A competitive remuneration package will be offered within the classification level 9 pay scale along with flex benefits, pension plan and vacation entitlements.

Applications must be received in the Human Resources Office no later than: Sunday, June 10th, 2018

Cover letters & resumes should quote the competition number and be addressed to: Amy Bradley, Human Resources Coordinator Halifax Public Libraries Email: [email protected]

In addition to your written application, please supply 5-10 work samples that demonstrate the following creative competencies:

• Your ability to work and innovate within an established brand and standards.
• Examples of an integrated campaign application an asset.
• Your aptitude and understanding of web and UX design.
• Your aptitude and understanding of digital design (digital signage, social media, etc.).
• Your general creative and conceptual prowess: your capacity for both ideas and execution.
• An example of a large-scale project that impacts a number of locations.
• Samples of designs developed for signage or wayfinding projects.
• Samples of visual communication design or design consulting related to physical spaces and built environments.

Work samples should be submitted via PDF (Dropbox or WeTransfer link) or link to a hosted online portfolio. Please ensure any links provided remain active for at least 30 days.

All appointments are conditional upon an acceptable criminal record check report including a vulnerable sector search. More information and the required forms will be provided at an interview and are available at all Halifax Public Libraries branches, including our website www.halifaxpubliclibraries.ca

During the recruitment process, applicants have the right to request accommodation. Applicants invited to participate in an interview or other form of testing and who require accommodation, should discuss their needs when contacted for an interview and/or testing.

We thank you for your interest in employment with Halifax Public Libraries, however, only those candidates selected for an interview will be contacted.

Please Quote: Competition # HRL-18-007