About Fobi:

Fobi is a trailblazer in the realm of mobile wallet pass marketing, offering a robust, multi-channel platform designed to empower companies in crafting and deploying impactful wallet pass campaigns. These campaigns include ticketing, event access, and promotional activities aimed at augmenting revenue streams such as ticket, merchandise, food & beverage sales, and bolstering advertising and sponsorship engagements. By enhancing customer retention and loyalty, Fobi sets the stage for transformative marketing strategies in today's digital landscape.

Job Overview:

Working with the VP of Marketing, you will spearhead the development and execution of multifaceted lead generation campaigns, leveraging a variety of channels such as paid media, social media, events, tradeshows, webinars, public relations, sponsorships, and more. Your mission will be to translate business goals into compelling go-to-market (GTM) strategies, setting success metrics, and utilizing data and analytics to drive decision-making.

Key Responsibilities:

• GTM Planning & Execution: Develop and implement comprehensive go-to-market strategies that clearly define objectives, target audiences, messaging, and channels to maximize reach and impact.
• Lead Generation & Funnel Management: Design and execute lead generation campaigns across various channels, ensuring a healthy pipeline of leads that convert into sales opportunities. Channels may include, but are not limited to, paid media, social media, webinars, tradeshows, sponsorships, speaking engagements, and public relations.
• Event Management: Plan and execute Fobi's presence at industry events and tradeshows to maximize brand visibility and lead capture.
• Digital Marketing & SEO: Own the website's performance, ensuring it's optimized for search engines and user experience, driving traffic and engagement.
• Content & Campaign Success: In collaboration with the creative team, develop engaging content that positions Fobi as market leaders, while optimizing campaign performance. You are a great writer and communicator in your own right but know how to work successfully with others to develop messaging that gets attention, clearly articulates a point, and resonates with the intended audience.
• Data Analytics & Performance: Develop success criteria, set up relevant data and analytics to track campaign performance, adjust strategies as needed, and report on ROI and key metrics.
• Market Positioning: Develop tools to strengthen our marketing position, such as key messages, competitive positioning, differentiation strategy, buyer journeys, and customer personas.
• Market Research: Conduct in-depth market and competitive research to inform strategic decisions and identify opportunities for growth.
• Technology Oversight: Manage the marketing tech stack, ensuring tools and technologies effectively support Fobi's marketing strategies and objectives.

Qualifications:

• Minimum 5 years of experience in a similar role, ideally within the tech sector.
• Strong background in developing and executing multi-channel marketing strategies.
• Expertise in digital marketing, including SEO, paid media, email marketing, and social media.
• Experience managing events, tradeshows, and webinars.
• Strong analytical skills and the ability to interpret data and insights to inform decisions.
• Excellent project management skills, with the ability to lead cross-functional teams.
• Knowledge of the latest marketing technologies, including social media management, analytics, and rev ops platforms.
• Expertise in Google Analytics.
• Expertise in HubSpot.
• Knowledge of Trello.

We're Looking for Someone Who:

• Can wear multiple hats.
• Wants to learn and grow.
• Brings a performance mindset to their work.
• Thrives in a fast-paced, rapidly changing startup environment.

What We Offer:

• Competitive salary and benefits package.
  • $65,000 to $72,000 per year.
  • Employee stock options.
  • Extended health benefits.
• A dynamic, innovative, and inclusive hybrid work environment. Typically, 2 days in the office per week, more as required.
• Opportunities for professional growth and development.
• A chance to be a part of a leading company in mobile wallet pass marketing, shaping the future of digital marketing strategies.

Fobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.