The Toronto Star is Canada's largest daily newspaper and is read in print and across desktop, mobile and tablet platforms by more than 6 million readers every week. Online, thestar.com is one of the most-visited newspaper websites in Canada.
Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.
Job introduction
Digital producers are members of the digital department at the Toronto Star, whose goal is to package, enhance and promote Star journalism so that it makes a meaningful impact on our community and beyond, whether our stories are read on thestar.com, our newsletters, mobile app, social media or other platforms, both existing and emerging.
Role
Working with editors and reporters across the newsroom, the Digital Producer will help identify and enhance material that has top story potential for a digital subscription environment, with a focus on thestar.com. Your strong news judgement and enhanced digital skills will help manage an engaging and lively homepage and social media feeds, giving our stories power and impact; your suggestions may extend to graphics, video, and social media. The Digital Producer reports to the Digital Editor.
The digital desk operates 24/7 and evening and weekend work will be required.
Responsibilities
- When responsible for thestar.com homepage, curate and edit the lineup of thestar.com on desktop and tablet and mobile apps, optimizing the mix and range of that lineup with newsworthiness, our brand and audience, and reader engagement in mind.
- Produce and package stories in a creative and innovative way.
- Respond in real-time to changes in audience patterns on social media platforms with content tailored for each specific platform to ensure that content is attaining sufficient audience engagement.
- Offer new material off the news of the day – or in advance of the news – and suggest and implement creative ways to enhance The Star's journalism.
- Align with SEO and social media best practices, the behaviour of our readers and visual appeal to grow audiences by compiling and analyzing data on our readers, and share these lessons with colleagues for the purpose of shaping content.
- When required, track stories identified for enhanced attention, and provide metrics so effectiveness can be measured and big wins can be celebrated.
- With senior management and department heads, strategize and execute the most effective timing for story release and promotion, and help to coach your colleagues on same.
- Create and contribute to an environment of growth, demonstrate enthusiasm and support colleagues in their work.
- Uphold the core values of the Toronto Star and the Atkinson principles.
Qualifications
- Bachelor's degree in journalism or equivalent experience.
- 3 or more years of experience in newsgathering and presentation at high-traffic news websites, demonstrating the skills, knowledge, and ability described above.
Salary
$58,734.99 - $71,890
This is a notice of vacancy under Article 8 of collective agreement between Toronto Star Newspapers Limited and Unifor Local 87M. The hours of work for this position will vary according to the assignment but will all conform to a standard 35-hour work week as described under the collective agreement.
Additional Information
AODA
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.