SENIOR MARKETING MANAGER; The Successful Investor Inc.

We are an established investment publishing and wealth management firm with 25+ years' experience in subscription marketing and independent portfolio management with assets under management verging on $1 billion and growing. We help people across Canada invest more successfully. The Successful investor is currently seeking a creative, analytical and results-oriented Senior Marketing Manager to manage, grow and lead our brand and customer acquisition strategies throughout our next phase of growth.

The Senior Marketing Manager will be responsible for planning and managing print and digital marketing activities and promotions across various channels for our publishing business. The ideal candidate will be a curious, customer-obsessed marketer that is eager to leverage insight to optimize acquisition and growth campaigns. The main objective of this role is to drive subscriptions via online and offline channels, with an emphasis on PPC campaigns and enhancing our dynamic website, to increase customer lifetime value and reduce the churn across our subscription products.

KEY RESPONSIBILITIES

Marketing Strategies & Execution

• Development, planning and execution of marketing strategies that drive subscriptions, optimization, and engagement predominantly through email campaigns.
• Development and execution of campaigns to meet ROI targets, lead generation and conversion goals.
• Channels & media planning - Work closely with the marketing team on offline and online media (SEO, social, display, email, PPC, etc.).
• Customer centric - Champion a customer first strategic approach in the creation and flawless execution of end-to-end marketing strategy across organic, owned and paid digital channels.
• Creative execution – Work with our internal and external teams to assist with the management of creative development (including messaging, look and feel).
• Customer retention & new acquisition and growth - Develop retention and upsell programs to deliver highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell. Leverage customer insights to develop marketing plans and campaigns that drive revenue and new customer growth.
• Work with the team to develop the annual marketing campaign calendar including seasonal campaigns, promotions and sales activity.

Testing, Reporting & Analysis

• Understand and report against engagement program KPIs, sales results and forecasts; Track, analyze and report on activity, along with recommendations to improve.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, program/campaign ROI and sales growth. Scope testing for campaigns, upsell assets, landing pages and funnel follows.
• Analyze and report testing results to ensure learning is applied thoroughly and quickly.

REQUIREMENTS (Qualifications, Experience & Skills)

• Bachelor's degree in Business/Marketing discipline.
• 5+ years in marketing in subscription or print/email marketing with an exceptional digital and email marketing background.
• Experience in developing marketing and communication strategies that are aligned to business strategy.
• Hands on experience with paid digital campaigns (PPC, display, Facebook, Twitter, etc.) and managing budgets, overseeing vendors, and platforms.
• Experience in publishing industry is an asset.
• Experience in the wealth management or finance industry an asset.
• Technical expertise in digital analytic tools such as Google Analytics.
• Strong understanding of digital marketing and how traditional and digital marketing can work in unison to acquire customers.
• Top-notch organizational skills and attention to detail.
• Strong project management skills with an ability to prioritize multiple cross-functional projects.
• Strong communication skills, both verbal and written.
• Strong analytical skills with sharp data driven thinking and ability to turn quantitative and qualitative insights into marketing actions.
• Self-starter able to drive forward initiatives to achieve objectives and present back to their achievements in a succinct manner.
• Must possess initiative, be proactive and able to set priorities.

Located near Yonge St. and Sheppard Ave. in North York, Toronto. We are seeking a dynamic and adaptable team member who can thrive in a hybrid work environment, combining the best of both remote and in-office work to achieve our goals.

Pre-employment word references, credit and criminal background checks are required. Work references will be conducted prior to a conditional offer.

The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.