ZeroKey
Calgary, AB
Détails de l'emploi :
Avantages :
You will play an integral role in everything the market sees from ZeroKey, from trade show booths and product videos to email campaigns and the website. The role requires organization, sharp writing, and the ability to run multiple workstreams at once without dropping any. You are a doer who takes ownership of the details and wants to grow into a broader marketing career at a company with an exceptional story to work with.
This is a high-visibility role. You will report directly to the VP of Marketing and work alongside our engineering, product, customer success, and sales teams.
Key Responsibilities
- Learn our technology quickly and translate technical detail into clear, concise, and engaging content across multiple formats: website and landing page copy, blog posts, product data sheets, case studies and customer success stories, press releases, LinkedIn and Google ad copy, email campaigns, and sales enablement material.
- Take a concept or rough direction from the VP, Marketing or an internal subject matter expert and turn it into a strong, well-structured first draft.
- Update and maintain the marketing team's key messaging document.
- Own our LinkedIn company page day to day: build and maintain a content calendar, write and schedule posts, and publish on a consistent cadence.
- Track impressions, engagement, follower growth, and click-through, and report monthly on what is working and what isn't.
- Build and maintain a target list of journalists, editors, analysts, podcasters, newsletter writers, and industry publications relevant to manufacturing, industrial technology, and AI.
- Support the VP of Marketing in identifying awards, events, and speaking engagements that build brand awareness and thought leadership.
- Coordinate trade shows and industry events end to end: logistics, booth assets, collateral, staffing coordination, and lead follow-up handoff to sales.
- Keep marketing automation and CRM data clean: lists, segments, campaign tracking, and lead routing.
Education, Skills, and KnowledgeEducation
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1–3 years of marketing experience, ideally in B2B.
- You write clearly and persuasively and have strong editing and proofreading skills. You will be required to submit writing samples during the interview process.
- “Bigger picture” content concepting: you think structurally and creatively about how content should be built.
- Ability to keep several threads moving at once, meet deadlines, follow up without being reminded, incorporate feedback quickly, and adjust as priorities shift.
- Thoughtful use of AI tools. We expect you to use AI to work faster and better. We also expect you to own the accuracy, originality, voice, and quality of everything that goes out under our name.
- Excellent interpersonal skills and a collaborative approach to working with a team.
- Strong computer and software skills, including Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams, OneDrive, SharePoint).
- B2B social media experience.
- Exposure to industrial technology, manufacturing, or other technical B2B markets.
- Experience with marketing automation and CRM platforms (e.g., HubSpot).
- Familiarity with SEO fundamentals.
- Event or trade show coordination experience.
Benefits
- Salary: $62,000 – $68,000 per year, depending on experience and demonstrated writing ability.
- Stock options. Everyone at ZeroKey has a stake in what we build.
- Extended health, dental, and vision care, plus life and disability insurance.
- Paid time off, on-site parking at our Calgary HQ, and casual dress.
- Company events and a team that is genuinely fun to work with.