Freelance Content Creator- Part Time

Building the People Engine Behind a High Growth Apparel Platform

At AVID Group, we are building more than apparel.

We are a tech-enabled brand accelerator powering some of North America's fastest growing lifestyle, workwear, and direct to consumer brands. From concept to customer, we bring design, production, logistics, and distribution together under one roof. Our products show up in shopping malls, on job sites, online storefronts, and in wardrobes across the continent.

Our team is vibrant, competitive, entrepreneurial, and proud of what we create.

Career Opportunity

We're looking for a Toronto-based content creator who is comfortable being behind the camera, in the middle of the action and capturing the people, products and work that make Avid unique and to help bring the Avid story to life across our social channels.

This is an ongoing freelance opportunity, not a full-time position. We're looking for someone who can work with us on an agreed monthly scope and cadence, providing consistent content creation and support without the need to add permanent headcount.

What You'll Do

Create & Capture

• Regularly visit the Avid office and production environment to capture photo and video content.
  
• Shoot and edit short-form video for social media.
  
• Capture behind-the-scenes moments, team culture, products, projects, production processes and client work.
  
• Develop content that showcases Avid's capabilities, creativity and expertise to prospective B2B partners.
  
• Repurpose existing content and footage into engaging social assets.
  
• Photograph products, people, projects and everyday moments around Avid.
  

Plan & Own the Content Calendar

• Develop and maintain a monthly content calendar for Instagram and LinkedIn.
  
• Recommend content themes, ideas, formats and posting cadence.
  
• Identify opportunities to turn current projects, launches and company activity into content.
  
• Maintain a consistent flow of fresh content rather than relying on one-off posts.
  
• Support TikTok content where relevant and appropriate.
  

Stay Current

• Keep up with current social media trends, formats, sounds, editing styles and content patterns.
  
• Understand what makes short-form content engaging without simply copying trends.
  
• Translate relevant trends into content that feels authentic to Avid's brand and audience.
  
• Bring new ideas to the table and proactively identify opportunities for content.

What We're Looking For

• Toronto/GTA-based
  
• Strong photography and videography skills.
  
• Strong short-form video editing skills.
  
• Comfortable shooting content independently using a phone, camera or other appropriate equipment.
  
• Strong understanding of Instagram, LinkedIn, Tik Tok content.
• A strong eye for composition, storytelling and what makes content visually interesting.
• Socially and culturally aware — you know what's trending and, more importantly, what is actually relevant to a brand.
  
• Organized and able to manage a content calendar and monthly deliverables.
• Experience in apparel, fashion, manufacturing, branding, creative services or B2B content is an asset.