Performance Creative Strategist -- Paid Social & UGC

About the Role

We're looking for a Performance Creative Strategist who knows how to create ads that perform.

You'll work closely with our growth team, creators, video editors and designers to come up with new ad ideas, hooks, scripts and concepts for Meta ads, and our 100+ people UGC team.

You'll also look at the performance data to understand what's working, what isn't, and what we should create next.

The goal is simple: help us consistently create more winning ads and scale them.

What You'll Do

• Research customers, competitors and winning ads in our market
• Come up with new ad concepts, angles and hooks
• Write scripts and creative briefs for creators and editors
• Work with creators, designers and video editors to produce ads
• Review Meta ad performance and identify winners and losers
• Develop new versions and ideas based on what's working
• Work closely with our growth team
• Build a consistent pipeline of new creative tests
  

What We're Looking For

Ideally, you have:

• 3+ years of experience in performance creative, paid social, ecommerce, or growth marketing
• Strong understanding of Meta Ads
• Experience creating ads for ecommerce, DTC, tech, or similar businesses
• Strong understanding of direct-response advertising and consumer psychology
• Comfortable looking at metrics like CAC, CPA, ROAS, CTR, and CVR
• Ability to turn performance data into new creative ideas
• Experience working with video editors, designers, and/or UGC creators
• Agency experience is a big plus, especially if you've worked across multiple ecommerce or performance marketing accounts
• Having built an audience on your own social media is a big plus, whether that's TikTok, Instagram, YouTube, X, or another platform

Don't have all of the experience above? No problem.

We care much more about who you are, how you think, and how quickly you can grow. If you're exceptional and have high agency, we want to hear from you.

More Importantly, Who We Look For

You understand consumer psychology.
You're naturally curious about people — what makes someone stop scrolling, pay attention, want something, trust something, and ultimately take action.

You learn fast.
You don't need to know everything on day one. You absorb information quickly, ask good questions, learn from results, and get better fast.

You have high agency.
You take ownership and make things happen. When you see a problem or opportunity, you don't wait for someone to tell you what to do.

You want to grow.
You actively seek feedback, challenge yourself, experiment, and have a strong desire to become exceptional at what you do.

You've done something extraordinary.
We look for people who have demonstrated unusual drive, creativity, ambition, or persistence. It doesn't need to be related to marketing or your career.

In your application, tell us: What is the most impressive thing you've ever done?

We care less about what it was and more about why it was difficult, what you did to make it happen, and what it tells us about you.

Company Description

Rhyme Travel is an consumer travel company building a simpler, more delightful way to discover and plan trips.

We've grown from 0 to 4 million users in just 10 months, making us one of the fastest-growing companies in consumer travel.

We're a small, ambitious team that moves fast, experiments constantly, and gives people real ownership. We're building at the intersection of AI, travel, and consumer technology, with the goal of changing how millions of people discover and experience the world.

Company DescriptionRhyme Travel is an consumer travel company building a simpler, more delightful way to discover and plan trips.We've grown from 0 to 4 million users in just 10 months, making us one of the fastest-growing companies in consumer travel.We're a small, ambitious team that moves fast, experiments constantly, and gives people real ownership. We're building at the intersection of AI, travel, and consumer technology, with the goal of changing how millions of people discover and experience the world.