Just Sales Jobs - 48 emplois
Mississauga, ON
Détails de l'emploi :
Avantages :
Job Description: This is a marketing role, not a sales role. As the B2B Lead Generation Manager at Just Sales Jobs, you own one number: qualified, warm employer leads handed to the sales team. You will generate those leads through three channels, in this order of priority:
- Outbound email, cold and warm: Target list building and data acquisition (Clay or similar), segmentation, sequences and copy written by you, A/B testing, reply handling, and the sending infrastructure and deliverability behind it all.
- Website, landing pages, SEO and AI search: Multiple landing pages built on WordPress, SEO strategy and execution, and content and page structure designed to get Just Sales Jobs recommended by AI assistants such as ChatGPT and Claude.
- Meta ads: Facebook and Instagram campaigns aimed at hiring decision-makers, with creative and copy tested at volume using AI tooling.
You will market recruitment services to business owners, Presidents, CEOs, VPs of Sales, Sales Directors, and HR and Talent Acquisition leaders at employers from small business to enterprise, across all industries. The role generates business in both Canada and the United States: maintaining and growing the existing client base in Canada, and rapidly expanding across all markets in the United States, where the company's largest growth opportunity lies.
Sales leadership owns the introductory meetings and the engagements that follow. This role generates the leads and hands them across, with source attribution. It is a hands-on role: you plan the programs, and you also build, launch, test, and run them yourself. There is no marketing team to delegate to.
This is a newly created position reporting directly to the Chief Executive Officer, with a seat on the leadership team and no direct reports. It is fully remote, ideally filled by a candidate living in the Greater Toronto Area. The base salary is CAD $100,000 to $120,000, plus quarterly performance bonuses based on leads generated. Year 1 OTE is CAD $120,000 to $150,000.
Compensation & Benefits- CAD $100,000 to $120,000 base salary, depending on experience and demonstrated capability
- Quarterly performance bonuses based on leads generated
- Year 1 OTE: CAD $120,000 to $150,000
- Full-time, permanent role
- Fully remote; candidates living in the Greater Toronto Area preferred
- Four weeks of vacation
- Seat on the leadership team, reporting directly to the CEO
Just Sales Jobs is a boutique sales recruitment firm founded in 2018, headquartered in Mississauga, Ontario, in the Greater Toronto Area, and placing talent for employers across Canada and the United States. The company recruits sales and customer-facing roles exclusively, and is industry agnostic: it places into any sector, for employers ranging from small businesses to Fortune 500 organizations.
It is privately held and founder-led by Bryan Payne, Chief Talent Scout and CEO, who has more than thirty years of experience building businesses and hiring sales teams and who wrote How to Hire Top Sales Talent (available on Amazon: https://bit.ly/4hve7bC).
The team is eight people, six of whom are recruiters, and the company is looking to at minimum double its staff within the next ten months. The company has grown fourfold since its first year and more than fifty percent of its business comes from repeat clients. After operating successfully as a boutique agency, it has made the decision to scale, and is now putting in the layers of infrastructure and leadership required to do that aggressively. This role is part of that build.
Its established base is in Canada, centred on the Greater Toronto Area. It has expanded into the United States and is growing there rapidly. This role covers both: maintaining and growing the Canadian business, and rapidly expanding across all markets in the U.S., which is the single largest growth opportunity in front of the business.
The company's mission is to deliver high-quality candidates quickly. As a recruiting firm, it is at the tip of the spear in applying AI to the work, and it expects the same from marketing: constant experimentation with new tools, AI used to build lists faster, test more copy and creative at once, and automate the repetitive parts of the job so that more of your time goes to what produces leads.
The person in this role sits on the leadership team and is expected to push what the technology can do, not wait for a playbook. The company is remote-first. The team is small, the reporting line to the CEO is direct, and there is no layer between this role and the decision. The culture values accountability, practical thinking, quality of work, and continuous improvement.
Client reviews: https://ca.trustpilot.com/review/justsalesjobs.ca
Employee reviews: https://www.glassdoor.ca/Overview/Working-at-Just-Sales-Jobs-EI_IE2334402.11,26.htm
Office Location & Sales Territory- Head office: Mississauga, Ontario, in the Greater Toronto Area
- Work arrangement: Fully remote. Ideally, the candidate lives in the Greater Toronto Area
- Established market: Canada, centred on the Greater Toronto Area and Southern Ontario, where the majority of current clients are located. This role maintains and grows that business
- Growth market: The United States, across all regions. This is the largest growth opportunity for the business, and rapidly expanding there is a primary focus of this role
- Hours: Monday to Friday, standard business hours. No evening or weekend requirement
- Overnight travel: Less than 5%
- Outbound email, cold and warm (the largest part of the role):
- Target list building and data acquisition: enrichment, waterfall data, and signal-based list building in Clay or comparable software
- Segmentation of employer lists by market (Canada and the U.S.), company size, industry, and hiring signals
- Sequence design and copy written personally, for cold outreach and for warm follow-up and nurture
- A/B testing of subject lines, copy, send times, and sequences, with hypotheses and results recorded and acted on
- Reply handling and fast, accurate handoff of interested employers to sales
- Sending infrastructure and deliverability, run by you rather than a vendor: domain strategy, inbox provisioning and warming, SPF, DKIM, DMARC, sender reputation, bounce and complaint management, and inbox placement monitoring
- Website, landing pages, SEO and AI search:
- WordPress page and landing page builds for justsalesjobs.ca and justsalesjobs.com, with a page for each market, segment, and offer worth testing
- SEO strategy and execution for both the Canadian and U.S. sites, executed personally or by directing an agency
- Content and page structure built so that AI assistants and answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) recommend Just Sales Jobs when employers ask who recruits sales talent
- Conversion tracking and website analytics in Google Analytics and Google Search Console
- Meta ads:
- Facebook and Instagram campaigns targeting business owners, sales leaders, and HR leaders who are hiring
- Audience targeting, budget management, and accountability for cost per qualified lead
- Ad creative produced personally: static assets, short-form video, and copy variants
- High-volume creative testing using AI tooling, so dozens of variants can be generated, launched, and read quickly
Across all three channels:
- Leads logged in Pipedrive with source attribution, and handed to sales quickly and accurately
- Monthly reporting on leads, lead quality, signed engagements, cost per qualified lead, and ROI by channel
- AI tools used to automate the repetitive parts of the marketing workflow
- Working with sales leadership on target market definition, messaging, lead qualification standards, and objection handling
- Blogs, newsletters, landing page copy, and case studies in support of the three channels
- Seven years of campaign and conversion history to work from
- Existing lead generation programs
- Inbound search traffic to the Canadian and United States websites
- New lead generation is the direct responsibility of this role. The outbound email, website, and Meta programs will be built, executed, and improved by you
Required:
- 5 or more years of B2B marketing experience with direct accountability for lead generation (demand generation, growth marketing, or performance marketing) in an environment with a considered sale
- Cold outbound email run end to end and personally: list building, segmentation, sequence design, copy, A/B testing, and reply handling. You can show the numbers: list sizes, reply rates, meeting rates, and what you changed between sends
- Deliverability run personally rather than by a vendor: domain strategy, inbox provisioning and warming, SPF, DKIM, DMARC, sender reputation, and bounce and complaint management
- Hands-on experience with Clay or comparable software: enrichment, waterfall data, and signal-based list building
- WordPress landing pages built personally, plus SEO executed personally or by directing an agency, with working knowledge of website conversion and digital analytics
- Hands-on Meta Ads Manager experience: campaign build, audience targeting, creative testing, budget management, and accountability for cost per qualified lead
- Ad creative produced personally: static assets, short-form video, and copy variants, iterated at volume
- AI tools used in the work itself, beyond writing a first draft: generating and testing copy and creative variants at volume, enriching and qualifying lists, or automating repetitive steps in a campaign workflow
- Business writing for a North American audience, adapted for executives, HR leaders, and sales leaders
- CRM administration in Pipedrive, HubSpot, Salesforce, or similar: custom fields, pipelines, funnel reporting, and source attribution
- Ability to work independently in a remote company, with no marketing team above or below this role
- A builder's mindset: you experiment with new tools and technologies as a matter of course, you would rather try something and measure it than wait for a playbook, and you can point to tools or methods you adopted before they were standard
Preferred:
- Google Ads experience
- Experience as the first or only marketer in a company
- Background in recruitment, staffing, professional services, SaaS, or consultative B2B services
- Experience marketing to small and mid-sized business owners, CEOs, HR leaders, and sales executives
- Experience supporting both Canadian and United States markets
- Experience managing agencies, contractors, and data providers
- Living in the Greater Toronto Area
- A post-secondary degree
- Outbound email platforms (Reply.io, ReachInbox, Instantly, Smartlead, Apollo.io, or similar): Advanced
- Email authentication and deliverability tooling: Advanced
- Clay or comparable enrichment and list-building platform: Advanced
- Meta Ads Manager: Advanced
- WordPress (page, template, and landing page build): Advanced
- Google Analytics and Google Search Console: Advanced
- CRM (Pipedrive, HubSpot, or Salesforce): Intermediate to Advanced
- AI tools for copy and creative variants, list enrichment, and workflow automation (ChatGPT, Claude, Make, Zapier, n8n, or similar): Intermediate to Advanced
- Google Ads: Intermediate (preferred)
- Canva or comparable design tool: Intermediate
- Microsoft Office: Advanced
We recruit sales roles across all industries, from entry level through to VP of Sales, as well as any customer-facing role: customer service, sales support, and sales analytics.
Prospective Customers / Industry Focus / Decision Maker(s)- Employers hiring sales and customer-facing talent: Ranging from small businesses through mid-market to enterprise, including Fortune 500 organizations
- Industry agnostic: The firm recruits across all industries rather than specializing in a set of verticals
- Geographic focus: Canada, where the established client base sits, and the United States across all regions, which is the primary growth market
- Decision-makers: Business owners, Presidents, CEOs, VPs of Sales, Sales Directors, and HR and Talent Acquisition leaders
- Specialization in sales and customer-facing roles rather than generalist recruitment, while remaining industry agnostic
- More than fifty percent repeat client business
- A documented hiring methodology, published by the CEO as How to Hire Top Sales Talent
- A highly structured recruiting approach that goes well beyond forwarding resumes
- Delivery coverage in both Canada and the United States, with an established Canadian client base to reference into the U.S. market
Less than 5%. Travel is for company meetings, training, and occasional trade shows. Day-to-day work does not require travel.
Support & Training- Direct onboarding from the CEO
- Full access to campaign history, vendor relationships, and current programs
- A documented 30-60-90 day plan, mutually developed and agreed upon with the CEO, covering baseline, growth plan, and first outbound campaign build
- Quarterly performance reviews with the CEO against agreed measures
- Existing vendors and contractors are available to resource areas where you are light while you get up to speed
- There is no formal classroom training program. This is a senior role expected to operate independently from the start
- Full ownership of lead generation with direct impact on company revenue, reporting to the CEO with a seat on the leadership team and no layer between the work and the decision
- Marketing has been run at a maintenance level while the business focused on delivery. The available improvement is large, measurable, and yours to capture
- A highly progressive company that is open to trying new technologies and processes. The first principle is to deliver high-quality candidates quickly, and this is not a bureaucracy: good ideas get tried, the budget to test them is there, and you will be surrounded by a leadership team that is already using AI daily in recruiting
- Fully remote, with quarterly performance bonuses on top of base
- A largely open U.S. market to build demand in. The company is expanding there rapidly and it is the largest growth opportunity in the business. You would be building that program rather than maintaining one, inside a company already in a growth phase: fourfold growth since its first year and a growing recruiting team
Send your resume along with a short note answering one question: describe a cold outbound email campaign you ran end to end. Where did the list come from, how did you segment it, what did you A/B test, what were the reply and meeting rates, and what did you change after the first send?
Equal Opportunity Employer: Just Sales Jobs
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