Director of Demand Generation

Our client is a fast-growing B2B technology company developing industrial safety solutions across global markets. They are hiring a Director, Demand Generation to lead and scale how they generate and convert pipeline across paid media, organic channels, lifecycle marketing, events, and account-based programs.

You will bring structure and focus to an established marketing engine with existing program volume, a strong technology foundation, and an active team. Operating with direct influence over budget allocation, you will partner closely with Sales and Customer Success to turn market interest into qualified pipeline and measurable revenue.

What You'll Do

Demand Strategy and Execution

• Own end-to-end strategy across paid media, organic search/AEO, email, events, webinars, and lifecycle nurture programs to drive pipeline impact.
• Lead account-based marketing (ABM) programs targeting high-value segments and key accounts.
• Own the website as a core conversion engine, managing site performance, architecture, and search visibility.

Pipeline Alignment and Revenue Operations

• Partner directly with Sales and Growth teams to refine lead scoring, routing, lead definitions, and feedback loops.
• Build transparent attribution and reporting frameworks that give leadership clear visibility into channel performance and segment yield.
• Continuously evaluate ROI to optimize marketing spend and reallocate budgets based on conversion data.

Team Leadership and Modern Workflows

• Manage, develop, and scale a team of demand generation professionals, establishing clear performance metrics and individual growth paths.
• Embed practical AI tools and automated workflows across demand programs to increase operational leverage.

Required Superpowers

• Proven leadership experience owning B2B demand generation or revenue marketing strategy.
• Track record in environments with sales-led models and channel/distributor networks, managing multi-step, longer sales cycles.
• Deep hands-on experience managing paid media budgets and running targeted account-based marketing (ABM) programs.
• Strong expertise with enterprise marketing automation and CRM platforms (such as HubSpot) along with attribution tools.
• Demonstrated background directly managing, coaching, and developing marketing teams.
• Analytical approach to diagnosing funnel health, improving lead quality, and communicating pipeline metrics to executive leadership.

This is an opportunity to lead a growth function at a scaling B2B tech company, building the campaign architecture, team capabilities, and attribution frameworks required to scale global pipeline.