Equipment Sales Representative

Equipment Sales Representative

Woodbridge, ON

$50,000 - $70,000 base salary (depending on experience) + 1% commission on eligible sales

ABOUT US

STRIVE is a specialist recruitment firm offering proactive recruitment solutions in the areas of Accounting & Finance, Corporate Administration, Manufacturing Operations, and Technology. STRIVE supports various clients from small to medium-sized enterprises to Fortune 500 organizations for their permanent, contract, and temporary recruitment needs.

Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.

THE ROLE

Our client is seeking an organized and motivated Equipment Sales Representative to support the growth of their equipment sales across a range of customer segments, including private contractors, construction companies, paving companies, municipalities, government agencies, public works departments, road maintenance customers, rental customers, and other equipment-related businesses.

This is a primarily office-based sales role in Woodbridge, with responsibility for prospecting new opportunities, developing customer relationships, supporting the full sales cycle, preparing quotes and proposals, coordinating deals, and working with internal teams to ensure a strong customer experience and post-sale support.

The successful candidate will work with both existing and prospective customers and will support sales opportunities across both private-sector and public-sector markets. While municipal and government sales will remain an important part of the role, the position is not limited to these customer segments and may involve pursuing opportunities with private contractors, construction companies, paving companies, and other equipment customers.

The role will involve a mix of office-based sales activity and customer-facing interaction. Travel will be required for customer meetings, contractor visits, trade shows, equipment demonstrations, deliveries, demobilization-related opportunities, and other sales-related activities. Expected travel will generally average approximately 15–25% per month, depending on customer requirements and business needs.

ADVANTAGES

• $50,000 - $60,000 base salary (depending on experience) + 1% commission on eligible sales
• Full-time position with a mix of office-based and customer-facing sales activity
• Woodbridge, ON
• Approximately 15–25% travel, depending on business needs and sales activity
• Comprehensive benefits package
• Training and support from experienced sales, product, service, logistics, and management teams
• Opportunity to develop a career within the equipment sales industry
• Exposure to contractor, private-sector, municipal, governmental, construction, paving, road maintenance, rental, and equipment customer segments
• Opportunity to build and manage relationships with customers across Ontario
• Company-provided tools and support required to perform the role

RESPONSIBILITIES

• Proactively identify and develop equipment sales opportunities with private contractors, construction companies, paving companies, municipalities, government agencies, public works departments, road maintenance customers, rental customers, and other related customers.
• Conduct outbound sales activities including phone calls, emails, prospecting, customer follow-ups, and relationship development.
• Build and maintain relationships with existing customers while developing new business opportunities.
• Support the full sales cycle from lead generation and customer qualification through quoting, proposal preparation, follow-up, deal coordination, and closing.
• Monitor relevant sales opportunities across both private-sector and public-sector channels, including contractor activity, equipment needs, tenders, bid platforms, customer purchasing cycles, and other sales opportunities.
• Maintain accurate customer information, sales activities, opportunities, and pipeline records within the CRM or ERP system.
• Develop a strong understanding of equipment product lines, offerings, value propositions, and after-sales support.
• Prepare customer quotes, product information, sales packages, proposals, follow-up materials, and other sales documentation.
• Coordinate with internal teams including Parts, Service, Logistics, Administration, and Finance to support order fulfillment and customer satisfaction.
• Represent the organization professionally at trade shows, customer meetings, contractor visits, equipment demonstrations, deliveries, demobilization-related opportunities, and other sales-related events.
• Identify and provide warm referrals and sales opportunities to other departments, including Parts, Service, and Rentals where applicable.
• Work closely with the Sales Manager to prioritize accounts, customer segments, sales strategies, and follow-up activities.
• Assist with municipal, governmental, contractor, private-sector, and other sales initiatives as directed by management.
• Support additional customer segments, sales initiatives, and projects as business needs evolve.

REQUIREMENTS

• 4–7 years of relevant experience.
• Previous experience in sales, customer service, equipment, construction, contractor, municipal, industrial, or related B2B environments is considered an asset.
• Strong communication, follow-up, negotiation, and relationship-building skills.
• Comfortable making outbound calls, sending sales emails, prospecting, and following up with prospective and existing customers.
• Strong organizational skills with the ability to manage multiple leads, quotes, customer inquiries, tasks, and follow-ups simultaneously.
• Professional, self-motivated, and able to work independently as well as collaboratively within a team.
• Comfortable learning technical product information and communicating equipment features, benefits, and value to customers.
• Experience with CRM, ERP, or sales tracking systems is considered an asset.
• Familiarity with NetSuite CRM is preferred but not required.
• Knowledge of construction equipment, paving equipment, road maintenance equipment, contractor operations, municipal procurement, public works, or related industries is considered an asset.
• Valid Ontario driver's license required.
• Ability and willingness to travel for customer meetings, contractor visits, trade shows, demonstrations, deliveries, demobilization-related opportunities, and other business requirements.

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