Sales Supervisor

Company Overview

Pinnacle Equipment, formerly known as DLE (Douglas Lake Equipment), has been serving British Columbia region since 1999. With multiple locations across BC, we are dedicated to providing exceptional sales, service, and support for heavy equipment and machinery representing brands such as Kubota. Fendt, Massey Ferguson, and Kobelco. Our commitment to customer satisfaction and rapid response times makes us a trusted partner in the industry.

Summary

Reporting to the President, the Vernon/Kelowna Sales Supervisor is responsible for managing and mentoring his sales team to drive revenue growth, profitability, and market share the territory. This individual will also have a list of customers to call on for the purpose of maximizing equipment sales revenue.

Core Competencies

• Leadership
• Customer Focused
• Communication
• Adaptability/ Flexibility
• Problem Solving
• Time Management
• Accountability & Dependability
• Results-Oriented
• Ethics and Integrity
• Continuous Learning and Development

Key Responsibilities

• Supervise and manage the sales and administration team.
• Manage and mentor sales representatives, providing coaching, performance feedback, and formal performance reviews.
• Ensure proper sales coverage and territory management to achieve forecasted equipment (new and used) sales and product support revenues.
• Utilize comprehensive used equipment evaluation, repair estimation, and remarketing strategies to achieve inventory turn and profitability objectives.
• Collaborate with the marketing team to ensure accurate equipment information and effective remarketing strategies.
• Oversee website content to ensure equipment information, pricing, photos, and remarketing initiatives are accurate and up-to-date.
• Work with senior management to develop and manage the annual sales department EBITDA budget, including revenue, expenses, and net income targets.
• Develop and execute strategies to achieve annual sales, profitability, and budget targets.
• Collaborate with other business units as necessary to drive efficiency and customer satisfaction.  Achieve market share objectives established in partnership with OEMs.
• Support the use of our CRM and quoting tools to monitor performance of sales representatives (e.g., closing ratios and market awareness).
• Gather input from the sales team (competitive analysis, market trends, and business environment) for strategic planning to share with management.
• Develop and implement strategies to acquire new customers.
• Participate in planning of special events to promote the Pinnacle Equipment brand and equipment sales.
• Other duties as required within the scope of the role and overall company objectives.

Branch Interface

• Support and promote Parts and Service operations to achieve mutual business success.
• Communicate and support company goals while fostering positive employee relations and maintaining quality standards.
• Collaborate with Marketing to support customer analysis, brand awareness, customer satisfaction, and revenue growth initiatives.
• Ensure compliance with company policies, HR standards, and workplace safety requirements.

Requirements

• Bachelor's degree or College diploma in the related field, or an appropriate combination of education and practical experience.
• 5-10 years of progressive sales leadership experience, preferably within agriculture, construction, heavy equipment, or related industries.
• Excellent organizational, strategic, planning and implementing skills.
• Excellent written and verbal communication skills.
• Able to build and maintain lasting relationships with corporate departments, key business partners, and customers.
• Strong communication skills in various platforms (email, phone, text, in-person).
• Able to create realistic schedules and meet deadlines under stress and interruptions.
• Confident with decision making and providing direction.
• Understanding of financial reports including budgetary guidelines and expenses.
• Proficiency with Microsoft Office, CRM, Adobe applications, and professional business communications.

Work Conditions

• Working both indoors and outdoors, and hours of work may vary as needed.
• Regular travel throughout the Okanagan region and to other Pinnacle Equipment locations in British Columbia is required.
• Attend and conduct meetings, training, and other events.
• Flexible schedule as needed to meet the demands of our customers.

Compensation

• $72,000 annual salary plus commission paid on unit sales
• Vehicle allowance/ company vehicle
• Comprehensive benefits package
• RRSP matching program
• Exclusive corporate discounts

If you're ready to accelerate your career in a dynamic environment where your skills make a real impact, we invite you to apply today. Join our team at Pinnacle Equipment and help us drive success forward. Candidates must be authorized to work in Canada. Pinnacle Equipment provides equal employment opportunities for all individuals.

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