Marketing & AI Specialist

Marketing & AI Specialist

REMAX Hallmark Realty Ltd.

JOB OVERVIEW

Job title: Marketing & AI Integrator / Integration Lead

Employer: REMAX Hallmark Realty Ltd.

Business address / work location: 1090 Don Mills Road, Suite 500, Toronto, Ontario M3C 3R6

Work setting: On-site (in-person); real estate brokerage / office environment

Terms of employment: Permanent, full-time

Hours of work: 30 hours per week

Wage: $60,000.00 per year (salaried), paid bi-weekly by direct deposit

Number of vacancies: 1

Employment conditions: Day shift, Monday to Friday; occasional evening/weekend hours for projects as required.

Language of work: English

JOB SUMMARY

REMAX Hallmark Realty Ltd. is seeking a Marketing & AI Integrator / Integration Lead to lead the brokerage's digital marketing and content operations. This is a marketing-forward role focused on planning and executing multi-channel campaigns (paid, organic, email, and social), producing on-brand content, and using AI and automation tools to streamline content production, campaign operations, and reporting. The position also coordinates cross-departmental projects, supports agent-recruitment marketing, and plans and coordinates marketing for company events. The successful candidate combines strong marketing and analytics skills with hands-on content creation and a working fluency in modern AI-assisted workflows.

MAIN DUTIES AND RESPONSIBILITIES

Digital media and marketing

• Publish content daily across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms, tailored to each platform's specifications.
• Manage the full content lifecycle: ideation, planning, design, writing, editing, scheduling, and publishing.
• Create, edit, and post short-form and long-form video content, including reels, stories, YouTube Shorts, and livestreams; transcribe video/audio content for captions and posts.
• Monitor social media engagement and respond to comments, messages, and public interactions.
• Produce and distribute the weekly "Hot News" newsletter, including copywriting, formatting, and scheduling.
• Use content management and analytics tools such as Hootsuite, Metricool, and Loomly.

Marketing strategy and campaigns

• Plan, build, and execute end-to-end multi-channel marketing campaigns across paid, organic, and email, aligned to brand strategy and business goals.
• Set up, manage, and optimize paid media campaigns (Meta Ads, Google Ads), including audience targeting, A/B testing, budget pacing, and ROI/ROAS reporting.
• Develop marketing and outreach campaigns that support agent recruitment and lead generation, and track pipeline and conversion performance.
• Own brand storytelling and messaging consistency across all channels and marketing collateral.
• Analyze campaign and channel performance, translate data into actionable insight, and present recommendations to leadership.
• Use ReDatum to pull real estate market and brokerage data and build regular performance, market, and activity reports for leadership and agents.

AI-assisted workflows and automation

• Use AI and automation tools to streamline content production, campaign operations, and reporting — for example workflow/agent-automation platforms such as Gumloop and n8n.
• Build and ship lightweight internal tools, landing pages, and prototypes using AI app builders and deployment platforms such as Lovable, Replit, Base44, v0, and Vercel.
• Apply AI assistants (e.g., Claude / Claude Code, ChatGPT) for copywriting, content repurposing, research, and building lightweight internal tools, automations, and API integrations.
• Use AI-assisted design and video tools (e.g., HeyGen, Adobe Firefly, Canva AI, CapCut) to accelerate creative and avatar/video production while maintaining brand standards.
• Identify and pilot new AI tools and automations that improve marketing efficiency and output quality.

Project coordination and communications

• Coordinate timelines, workflows, budgets, and cross-functional communication to deliver projects on schedule and on-brand.
• Draft, prepare, and distribute internal communications on behalf of the leadership team, and follow up on approvals, deliverables, and action items across departments.
• Support executive calendar and meeting coordination, including scheduling, agenda preparation, and follow-up on action items.
• Identify issues proactively, assist in problem-solving, and escalate matters to operations when appropriate.

CRM and systems administration

• Maintain the company's CRM (e.g., Follow Up Boss): add and remove agents, and input and assign leads by geographic region from sources such as the company website.
• Maintain accuracy and organization within CRM systems to support management and leadership functions.
• Support promotional and educational content projects and provide agents with general guidance on platform features and content creation.

EDUCATION

• College/CEGEP diploma or bachelor's degree in marketing, communications, digital media, graphic design, public relations, or a related field.

EXPERIENCE

• 2 to 3 years of experience in digital media, social media management, or marketing coordination.
• Experience marketing events and managing multiple projects or campaigns simultaneously is required.

REQUIRED SKILLS AND SPECIALIZATION

• Digital marketing and multi-channel campaign management across paid, organic, email, and social.
• Paid media setup and optimization (Meta Ads, Google Ads) with performance/ROI reporting.
• Social media management across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.
• Photo and video production and editing using Adobe Creative Suite, Canva, and CapCut.
• Marketing analytics and reporting: interpreting campaign data, reporting on KPIs, and building reports using platforms such as ReDatum.
• Comfort using AI and automation tools in day-to-day marketing and content workflows.
• Project and workflow tools (e.g., Asana, Slack) and CRM systems (e.g., Follow Up Boss).

ASSETS (AN ADVANTAGE, NOT REQUIRED)

• Hands-on experience with AI workflow/automation platforms such as Gumloop or n8n.
• Experience with AI app/prototype builders and deployment platforms such as Lovable, Replit, Base44, v0, and Vercel.
• Experience using AI assistants such as Claude / Claude Code or ChatGPT for content, automation, or lightweight internal tools and API integrations.
• Experience with AI-assisted design/video tools such as HeyGen, Adobe Firefly, or Canva AI.
• Familiarity with email marketing and marketing-automation platforms and basic SEO.

PERSONAL SUITABILITY

• Organized, detail-oriented, and able to manage competing deadlines.
• Strong written and verbal communication; team player with cross-functional collaboration skills.
• Adaptable and quick to learn new platforms and tools.

BENEFITS

• Health benefits: eligibility to participate in the Extended Health Benefits Plan (medical, dental, life) after the probationary period.
• Other benefits: 15 paid vacation days, 5 paid sick days, and 3 paid personal days per year (prorated in the first year).

HOW TO APPLY

Please apply with a cover letter and resume. Only candidates selected for an interview will be contacted.

Pay: $60,000.00-$65,000.00 per year

Benefits:

• Casual dress
• On-site parking

Work Location: In person