Executive Sales Professional - New Business Development

Dana Industries is seeking a senior, proven B2B sales professional (HUNTER) to personally drive significant new revenue and strategic account growth.

This is a hands-on, quota-carrying individual contributor role for someone who has already demonstrated the ability to hunt/prospect, qualify, manage, negotiate, and close complex B2B opportunities.

This will be your role if hired.

We are looking for a self-directed sales professional who can create opportunities rather than rely primarily on inbound leads, existing accounts, or opportunities generated by others.

This is not an entry-level sales position, sales management position, or passive account management role.

Success will be measured by:

• Consistent prospecting behavior
• Revenue attainment
• New business generated
• Average deal size
• Win rate
• Pipeline quality and coverage
• Sales cycle efficiency
• Forecast accuracy
• Account growth and repeat business

Key Responsibilities

New Business Development

• Proactively identify and pursue high-value prospective accounts
• Generate new opportunities through disciplined outbound prospecting
• Secure conversations with senior decision-makers and key influencers
• Qualify opportunities thoroughly before investing significant time
• Build and maintain a strong, realistic sales pipeline
• Pursue challenging prospects and competitive opportunities
• Create urgency and maintain momentum throughout the sales process

Complex B2B Selling

• Manage the complete sales cycle from prospecting through close
• Identify and understand client business challenges before presenting solutions
• Build a clear business case based on value, ROI, and measurable outcomes
• Navigate multiple stakeholders and decision-makers
• Handle objections, resistance, pricing discussions, and negotiations professionally
• Maintain control of the sales process and move opportunities toward a clear decision
• Close business confidently and effectively

Strategic Account Growth

• Identify upsell and cross-sell opportunities within existing accounts
• Develop relationships with senior client stakeholders
• Expand revenue through additional products, services, and opportunities
• Maintain a strong focus on revenue growth and long-term account potential

Pipeline and Sales Discipline

• Maintain accurate CRM records, activities, and deal notes
• Prepare thoroughly for sales calls, presentations, and negotiations
• Maintain realistic revenue forecasts
• Identify stalled or at-risk opportunities early
• Follow up consistently
• Communicate clearly with leadership regarding opportunities, obstacles, and expected outcomes

Required Qualifications

• Minimum 8 years of B2B sales experience
• Proven experience personally generating new business through outbound prospecting
• Proven experience carrying an individual sales quota or revenue target
• Demonstrated history of personally closing high-value or complex B2B sales
• Experience selling directly to senior decision-makers, including owners, Presidents, executives, or C-suite buyers
• Experience managing the complete sales cycle from prospecting and qualification through negotiation and close
• Demonstrated ability to build a sales pipeline rather than relying primarily on inbound leads or an existing book of business
• Experience handling objections, negotiations, and pricing conversations
• Experience using a CRM such as Salesforce, HubSpot, or a comparable platform
• Strong written and verbal business communication skills
• Ability to work independently and be accountable for aggressive revenue targets
• Ability to work in person in Etobicoke, Toronto

Strongly Preferred

• Experience in manufacturing, industrial, retail display, printing, packaging, merchandising, or a related B2B environment
• Experience selling complex or technical solutions
• Experience managing long-cycle or multi-stakeholder sales opportunities
• Demonstrated history of meeting or exceeding quota
• Experience using a structured sales process or methodology
• Experience expanding existing strategic accounts

The Successful Candidate

You are likely to succeed in this role if you:

• Are highly competitive and motivated by measurable results
• Enjoy developing new business and pursuing new opportunities
• Are comfortable with rejection, resistance, and difficult prospects
• Work with a strong sense of urgency
• Perform well under pressure
• Are persistent when a sale becomes difficult
• Are confident taking control of a sales conversation
• Think analytically and can build a fact-based business case
• Are organized and disciplined with preparation, follow-up, and CRM activity
• Are self-directed and do not require constant supervision
• Are comfortable being held accountable for results
• Balance a strong drive to win with sound judgment and professionalism

What This Role Is Not

This is not:

• An entry-level sales opportunity
• A training role for someone still learning how to sell
• A sales management or coaching position
• A passive account management role
• A position primarily dependent on inbound leads
• A customer service or relationship-maintenance-only position

We are looking for a seasoned sales professional who has already demonstrated the ability to create opportunities, overcome resistance, and close meaningful B2B business.