HubSpot Data Analyst

HubSpot Data Analyst / CRM Specialist (Contract)
Our client, a growing Calgary-based technology and energy services company, is seeking an experienced HubSpot Data Analyst / CRM Specialist for a focused, month-long contract engagement. Reporting to the Marketing Lead, this role is dedicated to conducting a comprehensive audit, cleanup, and restructuring of their HubSpot CRM platform across Sales Hub and Marketing Hub Enterprise.
Your success will be defined by your ability to:

• Audit, de-duplicate, and sanitize contact, company, and deal databases to establish a reliable foundation without risking critical historical data loss
• Design and execute data governance, field hygiene rules, standardized naming conventions, and association models across contacts, accounts, and deals
• Redesign deal pipelines, stage definitions, and lifecycle stages to support mixed revenue streams (one-time hardware, installation services, and recurring subscriptions)
• Rationalize custom properties and objects to accurately capture industry-specific asset parameters, regional data, and installation statuses
• Rebuild executive and sales team dashboards, forecast models, and attribution reporting to ensure reliable pipeline visibility for leadership.
• Audit and streamline workflows, funnels, lead-scoring automation, and compliance hygiene (CASL/CAN-SPAM)
• Create clear documentation (admin runbooks, data dictionaries, maintenance cadences) and deliver end-user training to ensure seamless adoption by non-technical stakeholders

Your strengths include:

• Deep hands-on HubSpot administration experience across both Sales Hub Enterprise and Marketing Hub Enterprise
• Proven track record leading end-to-end CRM cleanups, migrations, and system restructures of comparable scale
• Strong data modeling judgment, including expertise in custom objects, property rationalization, and association structures
• Experience building forecasting models and executive dashboards for mixed-revenue business models
• Practical approach to de-duplication, data preservation, and user compliance/adoption
• Industry exposure in B2B hardware, industrial IoT, energy services, or SaaS-plus-hardware environments is considered a strong asset

If you are interested in this role and meet the above criteria, please click the “Apply” button to send your resume directly to Nadine Girard.
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