Paid Media Specialist

Paid Media Specialist

Our client is looking for a Paid Media Specialist with deep expertise in Paid Social to lead strategy, execution, and optimization across key social platforms. This role is ideal for a hands-on performance marketer who thrives in platform execution, audience strategy, testing, measurement, and scaling campaigns that deliver business results.

This role is 3 days onsite downtown Toronto.

Ideal Candidate: A paid social expert with a strong mix of platform execution, strategic thinking, testing and measurement expertise, and a passion for driving performance through data, creative, and platform best practices.

What You'll Do:
- Own paid social strategy and campaign execution, with a primary focus on Meta (Facebook & Instagram)
- Lead and optimize campaigns across LinkedIn, TikTok, Pinterest, Snapchat, and Reddit
- Develop full-funnel social strategies spanning awareness, consideration, acquisition, retention, cross-sell, and win-back
- Drive audience targeting, first-party data activation, lookalike modeling, and conversion tracking best practices
- Partner with creative teams to build testing frameworks and translate performance insights into creative recommendations
- Design and govern structured testing programs across audiences, creative, optimization events, and measurement approaches
- Analyze campaign performance and provide data-driven recommendations to improve efficiency and scale
- Serve as a paid social subject matter expert, guiding best practices, platform innovation, and optimization strategies

What We're Looking For:
- 5+ years of performance marketing experience with strong hands-on Paid Social expertise
- Deep experience building and optimizing campaigns directly within Meta Ads Manager
- Proven success managing multi-platform paid social programs across Meta plus one or more of LinkedIn, TikTok, Pinterest, Snapchat, or Reddit
- Strong understanding of conversion tracking, audience strategy, campaign architecture, platform automation, and learning-phase optimization
- Experience developing and executing full-funnel social marketing strategies
- Ability to diagnose performance challenges related to creative, audience strategy, campaign structure, and signal quality
- Excellent communication, stakeholder management, and problem-solving skills

Nice to Have:
Financial Services / Financial Institution experience

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

- This job was first posted by Creative Circle on 07/16/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.Everforth Creative Circle ULC is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, sex, sexual orientation, gender identity, gender expression, record of offences and/or any other ground protected by applicable law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. If you require accommodation in the application process on the basis of a disability or any other ground protected by applicable law, please contact a member of our Human Resources team at [email protected] or your Everforth Creative Circle Recruiter to make arrangements.

Salary

$35 - $40 USD per hour