Social Media and Content Specialist

CLV Group is redefining what a Canadian real estate platform can be. As an integrated investor, developer, and operator, we acquire, transform, and manage real estate assets at scale. Our model combines disciplined capital allocation, bold redevelopment strategies, and operational excellence to generate durable long-term value.

We are not simply growing. We are building one of the most dynamic real estate platforms in the country.

Real estate shapes cities, communities, and lives. The spaces we create are homes, workplaces, and gathering places where life happens. That responsibility drives how we invest, build, and operate. From large scale office to residential conversions to complex mixed-use communities, we focus on unlocking potential and delivering real world impact through design, sustainability, and execution.

Our culture is rooted in passion, purpose, and a strong sense of community. We cultivate thriving environments where residents, businesses, and neighbourhoods flourish. Philanthropy and social responsibility are embedded into our DNA, ensuring that as we grow, so do the communities we serve. We want to show the world that a business can scale AND do good at the same time.

With a landmark acquisition underway and a robust national pipeline, we are expanding our footprint, deepening our capabilities, and accelerating our trajectory. This is not incremental growth. It is transformational expansion that will shape the next era of our organization and the communities we serve. For investors, we offer disciplined growth, institutional strength, and long-term value creation at scale. For exceptional talent, we offer something rare: the opportunity to help build a category defining real estate platform from the inside. This is a moment to step into complexity, drive change, and leave a lasting mark on cities across Canada.

Learn more about CLV here:
https://www.clvgroup.com/

Learn more about our upcoming acquisition here:
https://renx.ca/interrent-reit-agrees-to-4b-acquisition-by-clv-group-gic

About the Role

We are looking for a creative and passionate Social Media and Content Specialist to help bring our brand to life through engaging content, storytelling, and community engagement.

This role is responsible for developing and executing social media and digital content that supports our brand, properties, residents, and corporate initiatives. Working closely with the Brand, Content & Communications Lead, you will help tell authentic stories, create meaningful content, and strengthen our presence across digital channels.

This is an ideal opportunity for someone who enjoys combining creativity with strategy and is passionate about building brands, creating engaging content, and connecting with communities.

The successful candidate will balance hands-on content creation with performance-minded execution, using audience insights, platform analytics, and brand standards to continuously improve content quality and impact.

Key Responsibilities

• Develop and execute engaging content across social media platforms that aligns with brand and business objectives.
• Create written, visual, and short-form content that supports marketing campaigns, brand initiatives, and audience engagement.
• Develop and execute social media strategies that drive brand awareness, audience growth, engagement, and business objectives across owned social channels.
• Manage social media calendars, publishing schedules, and community engagement.
• Plan, schedule, publish, and optimize content using social media management platforms, ensuring best practices for timing, platform-specific formats, and audience targeting.
• Monitor, analyze, and report on social media performance using platform analytics and reporting tools, providing actionable insights and recommendations to optimize channel growth, engagement, reach, and campaign effectiveness.
• Manage and optimize organic and paid social media initiatives, collaborating with internal teams and external partners to maximize campaign performance and return on investment.
• Write blogs, website copy, newsletters, and other digital content that supports marketing and SEO initiatives.
• Capture and share stories that highlight our communities, residents, partnerships, and company culture.
• Stay current on social media trends, platform updates, emerging technologies, and industry best practices to continuously improve content strategy and channel performance.
• Collaborate with Brand, Growth, Property Marketing, and Regional Marketing teams to support integrated marketing campaigns and ensure consistent brand messaging across channels.
• Adapt content by platform and audience segment, ensuring copy, visuals, video, captions, hashtags, and calls-to-action are tailored to each channel.
• Maintain a consistent brand voice across social and digital channels while supporting accessibility, inclusive language, and plain-language communication standards.
• Support social listening and community management by identifying engagement opportunities, responding or escalating where appropriate, and helping protect brand reputation online.
• Organize and maintain digital content assets, including photography, video, campaign files, and approved brand materials for future use.
  

What Success Looks Like

• Consistent, engaging content across all social media channels
• Strong community engagement and audience growth
• High-quality storytelling that reflects our brand, culture, properties, residents, and communities
• Improved social media performance, content effectiveness, reach, and engagement over time
• Well-organized content calendars, timely publishing, and reliable campaign support
• A collaborative approach that supports integrated marketing initiatives across the organization
  

What You Bring

• 3-5 years of experience in social media, content marketing, or digital communications
• Post-secondary education in marketing, communications, public relations, journalism, digital media, or a related field is an asset
• Experience using tools such as Meta Business Suite, LinkedIn, TikTok, Instagram, Canva, Adobe Creative Suite, CapCut, or similar content creation and scheduling platforms is an asset.
• Exceptional writing, editing, and storytelling skills
• Experience managing social media platforms and content calendars
• Strong understanding of content creation, photography, video, and short-form digital content
• Comfortable using social media management and content creation tools
• Creative mindset with strong organizational and project management skills
• Ability to work collaboratively across multiple teams and manage competing priorities
  
• Comfort reviewing analytics and translating performance results into practical content recommendations
• Understanding of SEO, paid social, email/newsletter content, and digital campaign support.
• Bonus: Experience in real estate, hospitality, lifestyle, or community-focused marketing
• A portfolio or work samples demonstrating social, written, visual, or short-form video content would be considered an asset
  

Why This Role

This is an opportunity to help shape the voice of a growing organization while creating meaningful connections with residents, communities, and future customers. You will play an important role in building brand awareness, supporting business growth, and telling the stories that make our communities unique.

Most importantly, we are a small yet mighty team. This is a roll up your sleeves, help where you are needed kind of role. We are looking for a new team member who will be a culture builder, someone who will lean in to help us build an engaged and positive work environment, and someone who will support our success when and as needed, as our team will do for you when you need it.

The approximate salary range for this role is $60,000 – $70,000 per year. Final compensation will be determined based on a variety of factors including skills, experience, educational attainment, professional designations, internal equity, and other job-related requirements. We recognize that individuals bring different skill sets, strengths, and career experiences, and we encourage candidates at all stages of their career to apply. If your experience or compensation expectations differ from the posted range, we still welcome your application, as we value potential, growth, and the unique contributions each person can bring to CLV Group.

This role is based in our offices five days a week, giving you the opportunity to work closely with your colleagues, learn from experienced professionals, and grow in a highly engaged team environment. The role may also involve occasional visits to properties or community locations to capture content and support marketing initiatives.

Learn more about our working at CLV here:
https://www.clvgroup.com/careers/talent-and-culture/

We are committed to diversity in our workforce and are proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email to [email protected] and let us know the nature of your request and your contact information. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.

We are committed to ensuring a fair and transparent recruitment process. We sometimes use artificial intelligence (AI) tools in the initial step of the recruitment process to find candidates and compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.

Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.

Only selected candidates will be contacted. No phone calls please.

We appreciate your interest in exploring this career opportunity with CLV Group!