Capital BBQ
Nepean, ON
Fermé
Les candidatures ne sont plus acceptées pour ce poste.
Détails de l'emploi :
Télétravail
31,25 $ - 33,65 $ / heure
Temps plein
Gestion
Avantages :
Assurance maladie
Benefits:
Social Media Manager & Brand Experience Creator
Ottawa, ON Full-Time Retail & E-Commerce Marketing
Onsite Hybrid Eligible Reports Directly to the COO
About Us
Capital BBQ and BBQing.com are Canadas premier destinations for premium grills, smokers, outdoor kitchens, and everything the serious backyard cook needs. Were a specialty retailer with deep community roots, a growing e-commerce footprint, and a brand that means something to the people who follow us. We dont just sell grills, we sell a lifestyle, a craft, and a culture.
Were now looking for a rare individual to build and own the entire social media brand experience, someone who thinks like a strategist, creates like a director, and executes like a production team.
The Role
This is not a content posting role. You are the master architect of how our brand lives, breathes, and interacts across every social media platform; from strategy to script to final cut.
Reporting directly to the Chief Operating Officer, you will build our cross-channel social media ecosystem. You deeply understand the distinct psychology of users on each platform, knowing exactly how someone interacts with YouTube vs. TikTok vs. Pinterest vs. Facebook vs. Instagram, and you map creative formats and business objectives to each channel accordingly.
This role is onsite at our Ottawa location, with hybrid flexibility. Youll be embedded in our showroom, product environment, and team culture, because the best BBQ content smells like smoke and looks like the real thing.
Key Responsibilities
1. Cross-Channel Architecture & User Psychology
Own social media strategy across the full marketing funnel, creating content and campaigns that build awareness (TOFU), nurture engagement (MOFU), and drive conversions (BOFU)
Own and maintain a structured monthly content calendar built on defined content pillars
Address Top of Funnel
Define the specific business purpose for each active social media platform; authority building, community engagement, or direct conversion
Map how our target audience moves through different social media touchpoints and align content to their mindset at each stage
Monitor algorithm changes, competitor landscapes, and trend cycles to pivot tactics quickly
Translate our core brand identity into platform-native expressions that feel cohesive while respecting each platforms cultural norms
2. High-Aesthetic Creative Production & Storytelling
Script, film, direct, and edit premium short-form vertical videos, lifestyle carousels, and visual stories prioritizing brand quality over generic trends
Maintain strict creative control over typography, color, video pacing, and transitions to establish immediate market authority
Write compelling, platform-specific copy punchy hooks for entertainment channels, authoritative micro-essays for professional platforms
Produce YouTube long-form tutorials, Shorts, Pinterest boards, Houzz idea books, and Meta content that each feel intentionally crafted for their destination
3. Strategic Community Cultivation
Foster authentic two-way conversations that transform passive followers into an active, highly protective brand community
Monitor brand mentions, industry pain points, and cultural shifts leveraging social listening and audience research tools
Develop and execute co-branded partnerships and campaigns that extend our presence into new and growing markets
Manage influencer and creator relationships, including TikTok Shop placements, Spark Ads, and YouTube integrations
4. Analytics & Conversion Optimization
Track multi-touch attribution, how social media engagement drives downstream conversions on transactional platforms and the website
Interpret GA4, social media platform pixels, and native insights to calculate ROI and present clear results to the COO
Evaluate data qualitatively; audience sentiment and depth of engagement, not just headline metrics, to refine creative weekly
Build, manage, and optimize paid campaigns including Meta Ads, TikTok Ads, YouTube Ads, etc.
Run A/B split tests on creative assets, audiences, and ad formats to continuously improve performance
Qualifications
3+ years of hands-on experience as a social media manager, brand storyteller, or social media director, with a portfolio demonstrating multi-channel social media brand building
Deep platform psychology fluency: proven understanding of social media platform-specific user behaviors, demographics, and native algorithms across Meta, TikTok, YouTube, Pinterest, LinkedIn, and Houzz
Deep understanding of full-funnel social media strategy: ability to tailor content, targeting, and messaging for audiences at the awareness, consideration, and decision stages.
Mastery of creative production tools: Adobe Premiere, Photoshop, Canva Pro, CapCut Pro, or equivalent, with a strong personal eye for layout, framing, and pacing
Proven ability to operate as a self-directed creative department, moving fluidly from abstract positioning strategy to production-line execution
Hands-on paid media experience across Meta Ads Manager, TikTok Ads, Pinterest Ads, and Google Ads
Strong command of GA4, social media platform pixels, and multi-touch attribution reporting
Experience with social media scheduling and management platforms: Hootsuite, Sprout Social, Later, or equivalent
Familiarity with AI workflow tools for caption generation, image mockups, and scheduling efficiency
Excellent written communication across formats; hooks, captions, long-form copy, and executive performance reports
Comfortable presenting strategy, results, and recommendations directly to the COO
A genuine passion for grilling, outdoor cooking, or home and lifestyle brands is a meaningful asset
Preferred Certifications
Meta Blueprint Certification & Meta Business Suite Certification
Canva Certifications
Adobe Express Certification
YouTube Certified
CapCut
GA4
Pinterest Academy Certification
Semrush Social Media Certification
What We Offer
When applying a include a link to your social media portfolio or 23 examples of campaigns, channels, or content youve personally built. Show us range; YouTube channels, TikTok, Pinterest boards, Twitter, LinkedIn as well as Instagram and Facebook.
Cover letters are welcome but not required. Let your work speak first.
- Bonus based on performance
- Competitive salary
- Health insurance
Social Media Manager & Brand Experience Creator
Ottawa, ON Full-Time Retail & E-Commerce Marketing
Onsite Hybrid Eligible Reports Directly to the COO
About Us
Capital BBQ and BBQing.com are Canadas premier destinations for premium grills, smokers, outdoor kitchens, and everything the serious backyard cook needs. Were a specialty retailer with deep community roots, a growing e-commerce footprint, and a brand that means something to the people who follow us. We dont just sell grills, we sell a lifestyle, a craft, and a culture.
Were now looking for a rare individual to build and own the entire social media brand experience, someone who thinks like a strategist, creates like a director, and executes like a production team.
The Role
This is not a content posting role. You are the master architect of how our brand lives, breathes, and interacts across every social media platform; from strategy to script to final cut.
Reporting directly to the Chief Operating Officer, you will build our cross-channel social media ecosystem. You deeply understand the distinct psychology of users on each platform, knowing exactly how someone interacts with YouTube vs. TikTok vs. Pinterest vs. Facebook vs. Instagram, and you map creative formats and business objectives to each channel accordingly.
This role is onsite at our Ottawa location, with hybrid flexibility. Youll be embedded in our showroom, product environment, and team culture, because the best BBQ content smells like smoke and looks like the real thing.
Key Responsibilities
1. Cross-Channel Architecture & User Psychology
Own social media strategy across the full marketing funnel, creating content and campaigns that build awareness (TOFU), nurture engagement (MOFU), and drive conversions (BOFU)
Own and maintain a structured monthly content calendar built on defined content pillars
Address Top of Funnel
Define the specific business purpose for each active social media platform; authority building, community engagement, or direct conversion
Map how our target audience moves through different social media touchpoints and align content to their mindset at each stage
Monitor algorithm changes, competitor landscapes, and trend cycles to pivot tactics quickly
Translate our core brand identity into platform-native expressions that feel cohesive while respecting each platforms cultural norms
2. High-Aesthetic Creative Production & Storytelling
Script, film, direct, and edit premium short-form vertical videos, lifestyle carousels, and visual stories prioritizing brand quality over generic trends
Maintain strict creative control over typography, color, video pacing, and transitions to establish immediate market authority
Write compelling, platform-specific copy punchy hooks for entertainment channels, authoritative micro-essays for professional platforms
Produce YouTube long-form tutorials, Shorts, Pinterest boards, Houzz idea books, and Meta content that each feel intentionally crafted for their destination
3. Strategic Community Cultivation
Foster authentic two-way conversations that transform passive followers into an active, highly protective brand community
Monitor brand mentions, industry pain points, and cultural shifts leveraging social listening and audience research tools
Develop and execute co-branded partnerships and campaigns that extend our presence into new and growing markets
Manage influencer and creator relationships, including TikTok Shop placements, Spark Ads, and YouTube integrations
4. Analytics & Conversion Optimization
Track multi-touch attribution, how social media engagement drives downstream conversions on transactional platforms and the website
Interpret GA4, social media platform pixels, and native insights to calculate ROI and present clear results to the COO
Evaluate data qualitatively; audience sentiment and depth of engagement, not just headline metrics, to refine creative weekly
Build, manage, and optimize paid campaigns including Meta Ads, TikTok Ads, YouTube Ads, etc.
Run A/B split tests on creative assets, audiences, and ad formats to continuously improve performance
Qualifications
3+ years of hands-on experience as a social media manager, brand storyteller, or social media director, with a portfolio demonstrating multi-channel social media brand building
Deep platform psychology fluency: proven understanding of social media platform-specific user behaviors, demographics, and native algorithms across Meta, TikTok, YouTube, Pinterest, LinkedIn, and Houzz
Deep understanding of full-funnel social media strategy: ability to tailor content, targeting, and messaging for audiences at the awareness, consideration, and decision stages.
Mastery of creative production tools: Adobe Premiere, Photoshop, Canva Pro, CapCut Pro, or equivalent, with a strong personal eye for layout, framing, and pacing
Proven ability to operate as a self-directed creative department, moving fluidly from abstract positioning strategy to production-line execution
Hands-on paid media experience across Meta Ads Manager, TikTok Ads, Pinterest Ads, and Google Ads
Strong command of GA4, social media platform pixels, and multi-touch attribution reporting
Experience with social media scheduling and management platforms: Hootsuite, Sprout Social, Later, or equivalent
Familiarity with AI workflow tools for caption generation, image mockups, and scheduling efficiency
Excellent written communication across formats; hooks, captions, long-form copy, and executive performance reports
Comfortable presenting strategy, results, and recommendations directly to the COO
A genuine passion for grilling, outdoor cooking, or home and lifestyle brands is a meaningful asset
Preferred Certifications
Meta Blueprint Certification & Meta Business Suite Certification
Canva Certifications
Adobe Express Certification
YouTube Certified
CapCut
GA4
Pinterest Academy Certification
Semrush Social Media Certification
What We Offer
- Competitive salary commensurate with experience
- Comprehensive benefits package
- Employee discount across our full product lineup
- A real opportunity to shape, grow, and leave your mark on our social media presence
When applying a include a link to your social media portfolio or 23 examples of campaigns, channels, or content youve personally built. Show us range; YouTube channels, TikTok, Pinterest boards, Twitter, LinkedIn as well as Instagram and Facebook.
Cover letters are welcome but not required. Let your work speak first.
Foire aux questions
This role is based in Ottawa, ON, with hybrid flexibility and onsite at the Ottawa location.
This is a full-time role that reports directly to the Chief Operating Officer.
You will own cross-channel social media strategy, create platform-native content, script and produce premium videos, manage community conversations, and track multi-touch attribution to optimize ROI.
The position requires fluency across Meta, TikTok, YouTube, Pinterest, LinkedIn, and Houzz, with hands-on experience in creative production tools like Adobe Premiere and Photoshop, plus paid media across multiple platforms.
The salary is listed as $31.25–$33.65 per hour, with benefits and a performance-based bonus.
3+ years in social media management or brand storytelling with a multi-channel portfolio, plus proven paid media experience and strong GA4, pixels, and attribution knowledge.
Include a link to your social media portfolio or 23 examples of campaigns you’ve built; cover letters are welcome but not required.
