Vice President of Sales

Key Responsibilities

Retail Channel Sales

• Lead and execute vendor application, onboarding and compliance processes with major

national independent and corporate-owned retail chains.

• Manage and grow relationships with regional and independent retail partners, including

pricing, terms, merchandising and promotional alignment.

• Serve as the primary commercial point of contact for retail buyers, category managers

and merchandising teams.

• Oversee forecasting, sell-through analysis, replenishment planning and channel

performance tracking.

Trade Direct Outreach (Architects, Designers, Decorators)

• Build and lead a direct outreach program targeting architects, interior designers,

decorators, and other architectural coatings specifiers.

• Develop territory strategies, outreach cadence and relationship-nurturing frameworks for

the trade channel.

• Oversee and mentor junior customer relations and outreach staff, ensuring consistent

pipeline management and conversion of opportunities they initiate.

• Track spec wins and ensure alignment with retail, direct, or project-based sales execution.

E-Commerce Affiliate Sales

• Onboard and manage minor and specialty e-commerce retailers, ensuring brand, pricing

and messaging consistency.

• Build, manage and optimize the company's affiliate and referral programs, including

partner recruitment, tracking and performance measurement.

• Collaborate with marketing on digital sales enablement, promotions and conversion

optimization.

Government Institutional Sales

• Identify, pursue and manage government procurement and tender opportunities at the

federal, provincial and municipal levels.

• Oversee RFP responses, compliance documentation, pricing structures and award

negotiations.

• Maintain relationships with procurement officers, sustainability leads and institutional

buyers.

• Coordinate internally to ensure delivery, compliance and post-award account

management.

Sales Leadership Operations

• Lead, develop and performance-manage the sales and customer relations team.

• Implement and enforce CRM discipline, pipeline visibility and reporting across all

channels.

• Establish sales targets, KPIs, forecasting processes and channel accountability.

• Work cross-functionally with Operations, Marketing and Finance to align demand,

production capacity and margin objectives.

• Provide regular performance reporting and strategic insights to the CEO and leadership

team.

Qualifications Experience

• Ten+ years of progressive sales experience, including senior responsibility in multi-

channel sales environments.

• Proven track record of moving innovative products from early adoption to rapid, scaled

revenue growth in complex, multi-channel sales environments.

• Demonstrated experience successfully navigating vendor onboarding and

compliance with major retail chains.

• Strong background in relationship-driven B2B sales, particularly with architects,

designers, decorators and specifiers.

• Experience with government procurement or institutional sales is a strong asset.

• Proven ability to build, lead and scale sales teams while remaining hands-on.

• Excellent negotiation, communication and stakeholder management skills.

• Experience in building materials, coatings, construction products, sustainability-focused

products, or adjacent industries preferred.

What Success Looks Like

• Major and regional retail partners onboarded and actively selling.

• A disciplined, scalable trade outreach engine producing spec wins and repeat business.

• Junior sales and customer relations staff consistently converting leads into revenue.

• Government tenders pursued strategically and awarded on a recurring basis.

• Predictable, scalable revenue growth across channels without brand dilution.

Who This Role Is Ideal For

• A sales leader who thrives in complexity and has personally driven growth, not just

managed accounts.

• Someone comfortable operating between strategy and execution in a scale-stage

company.

• A builder who can establish structure, process and accountability while still closing deals.

Company DescriptionW3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.
We're proud of the investments we've made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.
Our Services
W3Global understands the natural ups and downs of an organization's staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.
We specialize in placing permanent, direct, contract, temporary positions and remote jobs for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.
We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.
Our Expertise
W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company's unique needs.
As a W3Global client, you'll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.Company DescriptionW3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.We're proud of the investments we've made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.Our ServicesW3Global understands the natural ups and downs of an organization's staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.We specialize in placing permanent, direct, contract, temporary positions and remote jobs for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.Our ExpertiseW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company's unique needs.As a W3Global client, you'll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.