Content and Social Media Specialist

The Role

You own Proax's research-stage and brand surface across YouTube, video, blog and socials. You sit on-site so you can interview our SMEs(internal teams), film our products, capture warehouse + application footage, and turn that raw material into content that helps engineers buy. Your job is the human-facing storytelling side.

Whatyou'llown

All content workflows are AI-leveraged.You'lluse AI tools daily for drafts, research, repurposing, videoassist.Finalvoice is human.

• YouTube channelGrowProax'sYouTube presence for research-stage buyers. Plan, script (with SME input), shoot, edit, publish.

• Video production + editing product overviews, application examples, selection guides, manufacturer spotlights.

• Blog content creation engineer-first articles: application notes, selection guides, retrofit paths, comparison pieces.

• Socialdistributionpublish where our buyersactually payattention.Quality and relevance matter more than volume.

• Internal training videos film and edit short training pieces for sales, ops, andmarketingso internal teams adopt new tools, workflows, and product knowledge faster.

• Ad creative (asneeded)film and edit ad spots when there is a new productlaunchor we need different creatives for paid campaigns.

• Landing pagescreate dedicated landing pages for key campaigns, product launches, or video-driven promotions.

Requirements / Skills

• Video production + editing skills hands-on withCapCutand/or Adobe Premiere and/or After Effects. Comfortable with AI video tools such asHeyGen,Hyperframes, and Remotion. Can take a raw recording and ship a publishable video.

• Strong written communication blog articles, video scripts, socialcopy, briefs. Plain, engineer-friendly, no fluff.

• Fluent with AI tools Claude, ChatGPT, and similar are part of your daily workflow as force-multipliers, not as content factories. You know where AI helps and where it absolutelyshouldn'treplace human judgment.

• Comfortable interviewing SMEs most of our content starts as a 20-minconversation with a product expert. You translate that into something a buyer can use.

• Socialinstinct you understand the difference between marketing-speak and content peopleactually engagewith.

• Upload a cover lettercontainingonly the word sensor.

• Self-starter prioritizes without close supervision; pushes back when somethingisn'tworth doing.

Bonus (notrequired)

• Industrial / automation / technical background or genuine curiosity about how the products work

• Frenchproficiency

• On-camera comfort (love it butagainnotrequired)

• Photography / motion graphics

How we work

• AI-leveraged. We use AI daily for research, drafting, repurposing, editing support, and repetitive work. Human judgment, taste, and technical accuracy still matter.

• Fast-moving. We value people who ship consistently, iterate quickly, and improve through feedback and data instead of endless planning.

• Measurable. Content is tied to pipeline, engagement, adoption, and revenue impact.Youllbe able to see what works.

• SME-driven. Most great content starts with conversations with engineers, product specialists, and customers. Your job is turningexpertiseinto clarity.

• Practical overperformative. We care more about useful content that helps buyers make decisions than marketing for its own sake