Business Development Manager

Location: Toronto, Ontario
Industry: Advanced industrial instrumentation & materials processing technology

Our client is a long-established global supplier of high-precision force sensors and advanced opto-electronic instrumentation, serving the metals industry and other complex manufacturing environments. With nearly 70 years in operation and facilities worldwide, the organization is recognized as a leader in the design, development, and manufacture of innovative, high-quality industrial measurement systems.

What consistently drives their success is simple: their people.

They are currently seeking a Business Development – Sales Manager to join their growing team.

Reporting to the VP of Sales & Marketing, this role is responsible for identifying new business opportunities, building strategic partnerships, and driving revenue growth within an assigned territory.

• Laser-based thickness measurement

• Forging analysis solutions

• Flatness and profile measurement systems

• Core instrumentation and control products for metals rolling & materials processing

• Applications spanning metals, automotive materials, and related industrial sectors

A defined geographic region (domestic, international, or a combination), assigned by the VP of Sales & Marketing.

Direct sales (primarily Canada & USA) and channel/agent partners supporting end users and OEMs.

• Develop and execute strategic plans to expand market presence and customer penetration.

• Identify, research, and pursue new business opportunities through cold outreach, prospecting, and lead generation.

• Build and maintain strong relationships with key customers, OEMs, and industry influencers.

• Collaborate with sales, marketing, engineering, and product teams to execute business strategies.

• Analyze market trends, competitive activity, and customer needs; provide input for product development.

• Prepare proposals, present business cases, negotiate agreements, and close deals to meet annual targets.

• Assess risks and probability of success for new business pursuits, providing recommended mitigations.

• Travel to customer sites, industry events, and partner locations (approximately 50% travel expected).

• Visit end users and OEMs to prospect for new business.

• Develop territory sales strategies in collaboration with sales leadership.

• Respond to sales and technical inquiries; coordinate technical proposals and quotations.

• Prepare visit reports, expense submissions, and required sales documentation.

• Deliver sales forecasts as requested by the VP.

• Assist in sales literature creation and prepare presentations for customers and agents.

• Provide market intelligence and participate in conferences/trade shows to promote the organization.

• Support additional sales-related initiatives as assigned by the VP.

• Degree in engineering or demonstrated ability to understand and communicate technical subject matter.

• Experience selling industrial equipment, materials-processing technologies, or solutions for metals/automotive manufacturing.

• Familiarity with materials processing environments such as rolling, stamping, or steel processing.

• Strong mechanical, electronics, and optics understanding.

• Strong negotiation and financial acumen (CPA or CMA considered an asset).

• Experience working with global industrial organizations is an advantage.