Director of Performance / Head of Performance

Director of Performance / Head of Performance
Rumble Wellness Group
ABOUT THE ROLE
Rumble is evolving beyond boutique fitness.
We are building a modern performance and wellness ecosystem combining:
* boxing* strength & conditioning* recovery* mobility* longevity* performance lifestyle
We are looking for a Director of Performance / Head of Performance to lead the next evolution of our coaching and training systems.
This role is responsible for building and implementing a premium performance coaching culture across:
* personal training* semi-private training* Small group performance programming* coach development* performance content* recovery integration
This is not a traditional trainer role.
This is a leadership role focused on:
* coaching quality* systems* culture* performance methodology* client transformation* premium training experience
The right person will help position Rumble as:high-energy performance training with real coaching systems.
WHO WE ARE LOOKING FOR
We are looking for someone who combines:
* coaching credibility* leadership* performance training expertise* systems thinking* emotional intelligence* premium client experience
The ideal candidate has experience in:
* strength & conditioning* athletic performance* premium personal training* sports performance* modern wellness/performance environments* coach education and team leadership
This person should understand:performance training for ambitious everyday professionals.
NOT:
* bodybuilding culture* hardcore athlete-only environments* influencer fitness culture* generic bootcamp coaching
The ideal candidate understands:
* longevity* resilience* mobility* recovery* sustainable transformation* stress management* high-performance lifestyle
KEY RESPONSIBILITIES
Performance Coaching Systems
* Develop and implement structured PT and semi-private, small group coaching systems* Create onboarding, assessment, tracking, and progression frameworks* Standardize coaching methodology across locations* Develop strength, conditioning, mobility, and recovery programming systems
Coach Development & Leadership
* Recruit, mentor, and develop high-level coaches* Elevate coaching quality and movement standards* Build trainer education systems and coaching certifications internally* Create a premium coaching culture and client experience
PT & Semi-Private Growth
* Lead growth of personal training and semi-private training revenue* Improve PT retention, conversion, and client journey* Build scalable coaching models with strong member progression pathways* Reduce discount dependency through stronger value positioning
Performance Identity & Brand Development
* Help shape Rumble's performance positioning and coaching philosophy* Collaborate with marketing on educational and performance-driven content* Position coaches as specialists and experts* Support website language, content direction, and performance storytelling
Recovery & Wellness Integration
* Integrate recovery, mobility, and longevity principles into training systems* Collaborate with Primal and other wellness initiatives* Develop sustainable performance frameworks for modern lifestyles
WHAT SUCCESS LOOKS LIKE
Within 12 months:
* stronger PT and semi-private revenue* clearer performance identity* elevated coaching standards* improved client retention* stronger trainer development systems* more premium coaching perception* stronger integration between performance and recovery* Rumble recognized for both culture AND coaching quality
IDEAL CHARACTERISTICS
* Calm confidence* Professional presence* Strong communicator* Structured and disciplined* Emotionally intelligent* Leadership mentality* Systems-oriented* Passionate about coaching and transformation* High standards without ego
This person should make clients feel:I trust this system.andI trust this coach.
COMPENSATION
Compensation structure will depend on experience and may include:
* base salary $100,000* performance incentives* PT/semi-private revenue participation* leadership bonus structure* long-term growth opportunities within Rumble Wellness Group
ABOUT RUMBLE
Rumble blends boxing, strength, music, performance, and recovery into a high-energy training experience unlike traditional gyms.
Our long-term vision is to build one of the leading modern wellness and performance ecosystems combining:
* fitness* recovery* longevity* community* culture* performance lifestyle
We are looking for leaders who want to help build the future of this category.