Norelco Cabinets Ltd., a locally owned and operated cabinet manufacturing company since 1972, is offering an exciting opportunity for a Senior Sales and Design Consultant specializing in high-end and custom cabinetry projects.

This role is centered on sales and business development, but it equally demands a strong eye for design excellence. You'll be responsible for driving revenue by securing premium projects while working closely with clients to deliver tailored, design-forward cabinetry solutions. Ideal candidates are confident sales professionals who also understand the importance of aesthetics, layout, and finish — and can seamlessly integrate both to meet the high standards of luxury clientele.

The role demands a combination of sales expertise, product knowledge, strong interpersonal skills to exceed customer expectations, and a high degree of motivation to achieve sales goals.

A Day in the life of the Senior Sales and Design Consultant: role and responsibilities:

Sales Generation & Business Development:

• Actively generate new business opportunities by identifying and pursuing opportunities in the luxury residential and commercial market, networking with builders, designers, and homeowners.
• Develop and execute personal sales strategies that align with company goals and target key market segments including homeowners, builders, and developers.
• Drive individual revenue growth by identifying client needs and offering premium, customized cabinetry solutions.
• Represent Norelco Cabinets as a trusted partner for premium cabinetry solutions, capable of delivering exceptional results tailored to upscale clients.

Sales Process Management:

• Lead high-end clients through the entire sales process, from initial consultation and product selection to final sale and delivery coordination, ensuring a seamless and exceptional client experience.
• Ensure a seamless and professional client experience from start to finish, with a focus on closing the sale and building customer loyalty.
• Consistently meet or exceed monthly, quarterly, and annual sales targets.

Customer Engagement:

• Develop and maintain relationships with clients through direct communication, providing professional advice and customized luxury cabinetry solutions tailored to their specific needs.

Product Knowledge:

• Maintain expert-level knowledge of cabinetry products, materials, styles, finishes, and custom options.
• Stay up to date on trends and innovations to confidently present product options and upsell where appropriate.

Design Consultation:

• Use design knowledge to support sales conversations, offering creative luxury layouts or visualizations for kitchen, bathroom, and other cabinetry installations.
• Utilize tools such as 20/20 CAD to assist in the design process as part of the sales strategy.

Negotiation and Closing Sales:

• Confidently negotiate pricing, terms, and delivery schedules, and effectively close sales while maintaining a high level of customer satisfaction.

Follow-Up & Relationship Building:

• Provide excellent after-sales support, follow up with customers to ensure satisfaction, address any concerns, and foster long-term client relationships.

Team Collaboration:

• Work closely with the engineering, design and installation teams to ensure proper execution of projects and timely deliveries, as well as to resolve any issues that may arise.
• Use CRM software to track leads, manage follow-ups, and document customer interactions.

Client Site Visits & Travel:

• Be flexible and available to travel locally and to the U.S. as needed for client meetings, project site visits, trade shows, or other business development opportunities.

Requirements

Qualifications:

• Strong customer service, communication skills, and negotiation skills
• Deep understanding of luxury finishes, design trends, and how to apply them effectively in high-end spaces.
• Adept at problem solving.
• Able to work under pressure and with a sense of urgency to meet customer timelines.
• Detailed and highly organized.
• Self-motivated to meet individual, team, and company sales targets.
• Adaptable to changing process and strategies.
• Identifies and pursues personal growth needs and learning opportunities.
• Experience in commercial projects an asset.
• Willingness and ability to travel locally and to the U.S. as needed

Experience:

• Minimum of 5 years' experience in sales, ideally in custom cabinetry, high-end interiors, or luxury construction.
• Proven ability to generate new leads and close sales.
• Knowledge of CRM Software (preferably PipeDrive).
• 20/20 CAD experience as asset.
• Ability to read and understand construction documents and blueprints.
• Commitment to continued learning on products, technology, procedures and more.

Benefits

Our Senior Sales And Design Consultant Are Supported With:

• Full usage of our beautiful 5,000 sq ft showroom with Highway 97 frontage and scheduled showroom days to assist in building clientele.
• 60,000 sq ft fully custom manufacturing plant building cabinetry for any room in the house.
• Available financing for clients.
• Our in-house Marketing Manager works with you to create portfolios, photography, and award submissions of your projects.

Benefits Provided:

• Base salary up to $100,000, depending on experience, plus unlimited commission opportunities based on performance.
• Benefits program available upon start date including: extended health, dental, life insurance, and travel insurance
• Employee Assistance Program
• Company events