MARKET INSIGHTS ANALYST

INVEST OTTAWA VENTURE DEVELOPMENT

As a Market Insights Analyst, you will lead and deliver high-impact research projects for founders, advisors, and ecosystem partners across Ottawas innovation community. From understanding target markets to mapping funding pathways, youll help bring clarity to complex business challenges.Youll work closely with a team of curious problem-solvers while owning your own research mandates from end to end. This role is ideal for someone who enjoys turning data into insight,
thrives in a fast-paced environment, and is excited by the potential of generative AI to transform how research is done.

This position will be required to work onsite at Bayview Yards, minimum 10 days per month.

WHAT YOU WILL BE DOING:
Lead and Deliver Research Projects

• Facilitate discovery sessions to understand client goals and define research questions
• Design and execute custom research approaches that blend qualitative and quantitativemethods
• Translate complex findings into clear, actionable insights for startups
• Deliver polished, on-time reports and presentations that inform decision-making
  

Data Gathering and Analysis

• Use platforms such as PitchBook, GlobalData, ZoomInfo Sales, and others to extract secondary data
• Conduct independent research to supplement database findings with industry reports,publications, expert interviews, and additional sources
• Apply generative AI tools to streamline research workflows and synthesize insights
• Develop practical playbooks, templates, and how-to guides that empower founders tobuild their own research capabilities
  

Contribute to Team Growth and Strategy

• Help develop new research offerings, tools, and internal processes
• Contribute to the creation of case studies, client success stories, and other promotional
  materials that highlight our impact
• Experiment with generative AI tools and share learnings, best practices, and use cases with
  the team
• Perform additional responsibilities as assigned
  

WHAT YOU HAVE ACCOMPLISHED/ GAINED THROUGHOUT YOUR CAREER:
24 years of experience in research, strategy, or business analysis (experience supportingstartups or small businesses is an asset
Post-secondary education in business, economics, marketing, innovation, or a related field
Proficiency with Microsoft Office Suite; experience with data visualization or reporting toolsis a bonus
Self-motivated and comfortable working independently and collaboratively
Creative problem-solver with strong analytical skills
Solid understanding of business fundamentals and the startup lifecycle.
Familiar with (or eager to learn) research tools like PitchBook, GlobalData, ZoomInfo Sales,and others
Experience leading research projects from discovery through to presentation
You enjoy experimenting with generative AI tools and are excited about their potential toenhance research and productivity
Highly organized, comfortable juggling multiple priorities, and able to manage your timeeffectively
Strong communication skills and an ability to distill complex data into clear, actionablerecommendation