Goodmans LLP is internationally recognized as one of Canada's leading and most innovative law firms. We offer market leading expertise in M&A, corporate, securities and finance, private equity, real estate, tax, restructuring, litigation and other business-related specialties.
What makes Goodmans a great place to work? Knowing you are part of a team that will ensure you feel valued, connected and supported. We are committed to fostering a dynamic and engaging culture that values diversity, equity and inclusion. If you are looking for a challenging and rewarding opportunity, then this is the place for you. Join us and put yourself in good company!
We are looking for a full-time Manager, Marketing for a current opportunity. As a key member of the Marketing and Client Relations team, you will be reporting to the Chief Marketing Officer. This role is central to shaping and overseeing the firm's content strategy—ensuring our messaging is consistent, compelling, and aligned with business priorities across all channels. The Manager will lead multiple members of the team, providing direction, coaching, and support to drive excellence in execution. You'll play a key role in delivering marketing initiatives that elevate our brand, deepen client engagement, and support new business growth.
Key Responsibilities:

• Strategic Communications Management: Leads the planning and execution of external communication initiatives, including Client Updates, thought leadership campaigns, market recognition and digital outreach. Ensures messaging is aligned with the firm's strategic priorities, audience needs, and brand voice. Maintains oversight of content calendars and campaign execution.
• Content & Editorial Oversight: Leads the firm's content strategy across all channels—web, social media, print, and email. Ensures messaging is clear, consistent, and aligned with business development goals. Collaborates with internal stakeholders to tailor content for specific audiences and platforms.
• MarTech Oversight: Oversee the optimization of the firm's marketing technology stack to ensure systems are fully leveraged in support of client engagement, business development, and firm-wide marketing initiatives. Maintain high standards for data integrity, audience segmentation, and regulatory compliance across all platforms.
• Business Development Support: Collaborate with the Business Development team to align marketing with pitch and pursuit activity.
• Team Leadership: Supervises and mentor's members of the Marketing and Client Relations team, promoting innovation, cross-functional collaboration, and continuous improvement. Foster a high-performance culture through coaching, knowledge-sharing, and efficient resource management.
• Market Intelligence & Reporting: Monitors trends and competitor activity; translates insights into actionable strategy. Oversees performance reports and dashboards
• Process Leadership: Establishes and promotes best practices across the firm to ensure scalability, consistency, and high standards.
• Other duties as assigned

Requirements:

• Bachelor's degree in marketing communications, or related field.
• 7+ years of marketing experience, ideally in professional services, including at least 2 years in a supervisory or team leadership role. Proven ability to build trust and collaborate with leadership and cross-functional teams while managing competing priorities diplomatically.
• Superior written, oral, and presentation communication skills tailored to diverse audiences.
• Experience with content marketing and editorial oversight, comfortable shaping thought leadership and firm positioning across various platforms with a strong editorial eye.
• Advanced Knowledge of CRM, graphic design, and activation software.
• Proficient in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
• Strong project management skills with the ability to scope, plan, execute, and evaluate multiple marketing initiatives within deadlines and budgets.
• Ability to manage multiple projects simultaneously, provide superior internal client service, and be comfortable delivering under pressure in a team focused environment with limited administrative support.
• Change management and adaptability. Comfortable navigating shifting priorities, embracing new technologies, and adapting quickly to evolving circumstances.

We Offer:

• A comprehensive benefits package, including: health and dental benefits; vision care; employee assistance program; life insurance; short and long-term disability; extended mental health benefits; a fitness allowance; and RSP matching program
• Competitive compensation and vacation package
• Continuing professional development opportunities
• Various social events and wellness activities throughout the year
• Business casual dress code
• A short walk from Union subway station and accessible from the path

Goodmans LLP is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives. Goodmans LLP invites applications from all qualified candidates. For applicants with disabilities requiring accommodation at any point in the recruitment process, please contact [email protected].

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