ORGANIZATION OVERVIEW
Surrey Hospitals Foundation is the official health care foundation for individuals and families residing in Surrey and the surrounding Fraser Valley communities.
Thanks to donors' generosity, we help fund every one of our region's major health facilities, including Surrey Memorial Hospital and the Jim Pattison Outpatient Care and Surgery Centre. We also support and fund the Czorny Alzheimer Centre and many specialized community programs for newborns, children, adults, and seniors. Our Surrey healthcare campus provides health care for every stage, from birth to the end of life.
To learn more about us, please visit Surrey Hospitals Foundation.
We acknowledge that we operate, live and work on the traditional territories of the Semiahmoo, Katzie, Kwantlen, Kwikwetlem, Qaywavt, Tsawwassen First Nations and Metis Nations.
IDEAL CANDIDATE
The ideal candidate is a values-driven leader and strategic communicator with a passion for health equity and community impact. With a deep understanding of the healthcare sector and the philanthropic landscape, this individual brings a track record of integrated marketing and communications excellence, brand stewardship, and team leadership in complex, multi-stakeholder environments.
They are not only a strategist but a culture carrier—someone who leads with empathy, builds trust, and uplifts team members through coaching, mentorship, and meaningful collaboration. They understand the critical role that media plays in shaping public perception and are skilled at building strong relationships with media partners to amplify the Foundation's message.
This individual brings a refined approach to marketing through storytelling, knowing how to craft compelling narratives that resonate emotionally, demonstrate impact, and move donors to action. They are energized by the opportunity to strengthen community connections, elevate donor engagement, and champion the excellence of care delivered across Surrey's healthcare facilities.
This candidate will thrive in a fast-paced, mission-focused organization where they can lead a high-performing team, shape public narratives, and help advance the Foundation's position as Surrey's official health care foundation.
RESPONSIBILITIES
Reporting to the President and CEO, the Director of Marketing & Communications is responsible for the strategic leadership and execution of marketing and communications initiatives that drive brand awareness, donor engagement, and organizational impact.
This individual will lead a collaborative team, build meaningful partnerships, and amplify the Foundation's voice as Surrey's official health care foundation.
Strategic Leadership & Alignment
Collaborate with the Senior Leadership Team to implement and evolve the Foundation's three-year strategic plan. Develop and execute an integrated marketing and communications strategy that aligns with fundraising priorities, healthcare partnerships, and long-term organizational goals.
Brand Stewardship & Public Presence
Oversee the Foundation's brand and public reputation across digital, print, and media channels. Champion the creation of consistent, high-quality content and campaigns that raise awareness of SHF's impact and profile excellence in care across Surrey's health facilities.
Storytelling & Donor Impact
Lead storytelling initiatives that connect emotionally with donors, showcasing the tangible impact of philanthropy and the needs of our healthcare system. Collaborate with fundraising teams to create compelling donor appeals, stewardship pieces, and campaign messaging.
Media Relations & Public Voice
Build and manage strong relationships with key media contacts. Act as an organizational spokesperson alongside the President & CEO. Lead an earned media strategy to increase visibility and proactively share stories of innovation, care, and community investment.
Team Leadership & Culture Building
Provide mentorship and day-to-day leadership to the Marketing & Communications team. Foster a collaborative, inclusive, and values-driven team culture that prioritizes professional growth and cross-functional alignment.
Healthcare & Government Engagement
Serve as a strategic communications liaison with Fraser Health, academic institutions, and government partners. Support the CEO in advancing advocacy and public policy messaging aligned with SHF's vision for equitable healthcare.
Marketing-Fundraising Integration
Partner with Annual Giving, Donor Engagement, Major Gifts, and Events teams to align communications efforts with donor journeys. Lead the development and execution of direct response marketing strategies and campaign support.
Digital Strategy & Channel Management
Guide digital strategy across web, social, and email platforms. Oversee the creation, performance, and evolution of digital content to increase engagement, accessibility, and donation conversion.
Measurement & Optimization
Define and monitor key performance indicators (KPIs) for campaigns, channels, and media investments. Use data and analytics to evaluate effectiveness, inform decision-making, and continuously improve strategy and outcomes.
Equity, Diversity & Inclusion
Ensure all communications reflect the diversity of the communities SHF serves. Apply inclusive language and culturally responsive storytelling that aligns with the Foundation's values and commitment to equitable care.
Specific responsibilities include but are not limited to the following:
Communications

• Serve as a strategic advisor to the President & CEO on communications, media relations, crisis response, and emerging trends in the charitable sector.
• Develop and lead a comprehensive communications plan that strengthens SHF's voice, advances organizational goals, and supports both internal and external engagement.
• Collaborate across departments (Philanthropy, Donor Engagement, Annual Giving, Events) to align messaging that fosters donor relationships and community trust.
• Ensure the Foundation's digital platforms—including the website and giving tools—are user-friendly and optimized for awareness, engagement, and accessibility.
• Maintain consistent, inclusive brand voice across all written, visual, and digital content.
• Oversee the production of key communications pieces such as newsletters, case statements, proposals, web content, and media materials.
• Work in partnership with Fraser Health's communications team to align strategies and messaging across hospital and Foundation initiatives.

Marketing

• Lead SHF's brand and marketing strategies to grow visibility, reinforce mission impact, and strengthen public and stakeholder engagement.
• Oversee digital strategy, content creation, and advertising campaigns across web, social, and email platforms, ensuring alignment with organizational priorities and community values.
• Manage the development and distribution of print and digital materials for campaigns, events, donor outreach, and public education.
• Cultivate relationships with media and advertising partners and guide campaign execution, ensuring messaging consistency and tracking impact.
• Ensure marketing efforts are culturally responsive, visually compelling, and aligned with SHF's commitment to excellence and equity in healthcare.
• Monitor performance analytics and use insights to adapt strategies and improve reach and relevance.
• Maintain brand integrity across all Foundation touchpoints and foster a shared understanding of brand purpose internally.

Public Relations

• Proactively lead public relations efforts to elevate SHF's role as a healthcare partner and philanthropic leader in the region.
• Develop and implement earned media strategies to showcase the stories of care, innovation, and community investment made possible by donors.
• Partner with government, Fraser Health, and academic stakeholders to identify opportunities for strategic alignment and shared storytelling.
• Support CEO in public messaging and advocacy initiatives, including government relations and public health communications.
• Respond to public inquiries and represent the Foundation at community events and forums, ensuring transparency, consistency, and alignment with SHF's values and reputation.
• Ensure all public communications reflect the diversity and needs of the communities we serve and uphold the Foundation's commitment to equity, inclusion, and impact.

SKILLS & ABILITIES

• Exceptional organizational and project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Proven leadership and staff management skills, with a focus on mentorship, team development, and culture-building.
• Excellent written and verbal communication skills, with strong editing and storytelling capabilities.
• Strategic thinker with the ability to translate complex ideas into accessible, compelling communications.
• Creative mindset with a strong understanding of brand, visual identity, and design principles.
• Collaborative and relationship-driven, with the ability to build trust and work effectively across departments and with external partners.
• Self-starter who takes initiative and demonstrates sound judgment and accountability.
• High degree of professionalism, discretion, and ethical conduct in managing confidential information and representing the Foundation.

EDUCATION AND EXPERIENCE

• 10+ years of relevant experience at a senior level in foundation, fundraising or healthcare communications.
• Relevant bachelor's or master's degree, preferably in communications, marketing, or public relations.
• Track record of success in producing high-quality publications and deliverables (i.e. newsletters, donor impact reports, e-communications).
• Relevant experience in digital and direct marketing concepts and methods.
• Proficiency in social media emerging trends and strategies.
• Demonstrated ability to define marketing and strategic communications goals and objectives for multiple target audiences, and to develop and implement strategic communications plans to accomplish goals.
• Substantial experience in leveraging web, email, and social media for fundraising purposes.
• Experience producing marketing communications plans and materials for fundraising and stewardship purposes.

WORKING CONDITIONS

• This is a full-time position.
• This position is in-house at the Surrey Hospitals Foundation office located at Surrey Memorial Hospital.
• Valid driver's license and access to a personal vehicle is required.

WHAT WE HAVE TO OFFER

• Competitive salary to commensurate with your experience and skills;
• Excellent benefits through the Fraser Health plan, including extended health, dental, disability and life insurance;
• Great Work Culture and Professional Development;
• Participation in the British Columbia Municipal Pension Plan;
• Additional time off with our nine-day fortnight program and;
• Four weeks of vacation to start.

SALARY RANGE
$105,000 – $120,000
Surrey Hospitals Foundation actively encourages all qualified individuals to apply, including those with historical and/or current barriers to equity. We are committed to upholding and fostering diversity, equity, and inclusion in our workplace and strive to reflect in our team the diversity of the region that we and our health care facilities serve. We value the contributions and experiences that each person brings and welcome those who can further contribute to the rich diversification of knowledge and skills at our Foundation.
If you face any barriers to employment and/or require accommodations during the recruitment process, please feel free to contact our People and Culture team in confidence.
APPLICATION PROCESS
If you are interested in this career opportunity, please submit your cover letter and resume by Friday, August 22, 2025.
We thank all applicants for their interest in this role. However, only candidates under consideration will be contacted directly.

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