Area Sales Manager
MacDonald Search Group has been asked by our beverage alcohol client to find a first class Area Sales Manager to join their team in Ontario. The primary responsibility of this role will be to manage both on- and off-premise accounts, grow market share, and execute brand building and distribution programs aligned with company objectives.
Some of what you will do in this role includes:

• Manage a territory of retail and on-premise customers to drive distribution, volume, display presence, and menu placements.
• Execute staff training, consumer education, and tasting sessions to increase brand awareness and customer engagement.
• Present business cases to retail and on-premise clients, negotiating within defined budgets to achieve ROI and scorecard objectives.
• Develop strong relationships across urban and rural customers, trade partners, and community influencers to support sustainable brand growth.
• Use sales and CRM tools to track account performance and identify opportunities for volume and portfolio expansion.
• Represent the brand at trade shows, events, and sampling activations to generate awareness and loyalty.

You should have the following in your background to apply:

• 1–2 years of industry sales experience, preferably in beverage alcohol or consumer packaged goods.
• Strong knowledge of LCBO, AGCO regulations, and the Ontario market landscape.
• Post-secondary education and solid analytical and computer skills.
• Exceptional communication, negotiation, and relationship-building skills.
• Highly organized, self-motivated, and comfortable working independently with brand and expense budgets.
• Willingness to work evenings, weekends, and travel as needed.
• Proficiency with Microsoft Office and sales reporting tools (e.g., EZ Focus).
• An entrepreneurial mindset and a drive for results.

If this sounds like a role where you could excel, please apply. MacDonald Search Group works with our clients to build diverse, high performing teams reflective of the Canadian employment landscape. Our EDI policy can be found on our website. Thank you for your interest.