- Building brand awareness and positioning through effective retail marketing
- Developing and evaluating marketing strategy for instore campaign and new store opening events
- Propose both short-term and long-term marketing strategy with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales, local trend, etc.
- Develop integrated media plan which meets both effectiveness (Quality) and efficiency (Cost)
- Effectively develop, coordinate, and execute regional marketing plans, including grand openings, product focused campaigns, and focus store activities
- Assist in creation of new partnerships and programs to increase UNIQLO's brand awareness, sales and customer traffic to stores
- Closely communicate with internal counterparts and external agencies to best screen incoming proposals and business opportunities
- Additional duties as assigned.
Desired Skills and Experiences:
- Bachelors degree in marketing, business, business management or related field
- 2+ years of experience in developing marketing campaigns, marketing strategies, and plan execution (Retail, Fashion, CPG preferred)
- Marketing experience with retail stores is considered an asset
- Proven ability to manage multiple projects, deadlines and stakeholders in a rapid-paced environment
- Detail oriented with strong project management skills
- Strong analytical skills
- Ability to quickly adapt to change and able to pivot strategies based on results or market shifts
- Must be able to collaborate cross functionally and willing to work in a team-based environment
- Ability to communicate clearly and concisely
- The opportunity to contribute to marketing function of a globally respected brand during a key growth phase in Canada to make Lifewear accessible to all Canadians
- Collaborate with passionate, humble teams, in a global brand
- A results-driven, entrepreneurial culture where your decisions drive real business impact
- Competitive salary and employee discounts
If you're eager to roll up your sleeves and shape how Canadians experience Uniqlo in stores and online, we want to hear from you! UNIQLO Canada is an equal opportunity employer. Accommodations are available upon request during the recruitment process. ABOUT US https://www.uniqlo.com/ca/en/spl Welcome to Uniqlo, where our journey from a single store in Hiroshima to a global brand embodies the essence of Japanese simplicity and innovation. Our founder, Tadashi Yanai, envisioned a company that transcends traditional fashion, focusing instead on creating high-quality, functional clothing that serves the everyday needs of people worldwide. This vision gave birth to our LifeWear concept—apparel that is simple, yet essential; designed to make life better for all. As you embark on your journey with UNIQLO, know that you are joining a company that never gives up. Every challenge we have faced has made us stronger, smarter, and more determined to push boundaries. We are more than just a fashion brand—we are a global movement driven by sustainability, purpose, discipline, and the belief that great clothing can change lives. Vision and Culture At Uniqlo, we embrace the Japanese philosophy of continuous improvement. This principle drives us to constantly refine our products and processes, ensuring that we deliver clothing that offers new and unique value. Our commitment to quality and innovation is evident in our fabric technologies, such as HEATTECH, which provides warmth without bulk, and AIRism, designed to keep you cool and comfortable. These advancements reflect our dedication to enhancing the everyday experiences of our customers. Our name, UNIQLO, is a blend of 'unique' and 'clothing,' symbolizing our mission to provide distinctive apparel that meets universal needs. We believe in the power of simplicity and strive to create designs that are both timeless and accessible, allowing individuals to express their personal style effortlessly. We invite you to embrace our core values of simplicity, quality, and continuous improvement. Together, we will continue to innovate and inspire, bringing the best of Japanese craftsmanship and philosophy to wardrobes around the world. Welcome to the Uniqlo family, where we are united in our pursuit of making everyday life better through exceptional clothing. [For internal use ONLY] #LI-POST