At Minga, we're on a mission to revolutionize campus management for modern K-12 schools creating a safer, more engaging environment where students can thrive. Our innovative platform helps schools manage student behavior, build better culture, and reduce disruptions. As a tight-knit and growing team based in the vibrant Innovation Center in downtown Kelowna, BC, were looking for a passionate marketer to help us scale our impact.

The Role

Were looking for a Customer Lifecycle Marketing Manager to own and scale the programs that keep our current customers engaged, successful, and growing with us. Youll lead campaigns that drive product adoption, encourage district-wide expansion, and turn our biggest champions into advocates who amplify our story.

Youll work cross-functionally with growth, product marketing, events, and customer education to make sure the voice of our customers is reflected in everything we do from lifecycle emails to product launches to community-building initiatives.

This role is full-time, MondayFriday. We are a hybrid work environment with 3 days a week in the office (Monday, Tuesday, Thursday) and optional remote days (Wednesday, Friday). The position requires you to be located in the Kelowna area and be able to reliably commute to the office downtown in the Innovation Center.

Expected start date: September 2025

Salary Range: $90,000 to $110,000 annually

Key Responsibilities

Expansion & Lifecycle Marketing

• Plan and execute campaigns that drive expansion within existing districts
• Partner with Sales and CS to identify and prioritize high-potential accounts to drive upsell and upgrade opportunities
• Deliver lifecycle communications that re-engage low-use customers and spotlight new features or capabilities
• Partner with CS & Education to create engaging onboarding and post-onboarding CSM campaigns to drive adoption

Customer Advocacy

• Build and manage a customer ambassador program, including testimonials, reviews, referrals, and references
• Work with Events Manager to enhance Minga customer conferences
• Source and produce customer case studies across key personas and segments
• Identify and activate champions for word-of-mouth and peer-driven growth
• Oversee the customer testimonial pipeline and ensure stories are captured and shared across channels

Campaign Execution & Communications

• Own the customer communications calendar, including newsletters, updates, and webinars
• Collaborate with the Customer Education team to promote adoption-focused content and events
• Ensure consistent, value-driven messaging across all customer-facing touchpoints

Cross-Functional Collaboration

• Align with Customer Education to coordinate comms across user (teacher) and buyer (admin) personas
• Partner with CS to scale success stories, playbooks, and moments of delight
• Collaborate with Product Marketing to launch and communicate new features with relevance and clarity
  

What Success Looks Like

• Growth in expansion engagement and Net Revenue Retention (NRR) from current districts
• Increased engagement with customer campaigns (open rate, CTR, webinar attendance)
• An engaged ambassador program that builds advocacy among our existing customer base
• Measurable pipeline and revenue influence from customer marketing programs
• Steady production of high-impact case studies, testimonials, and customer reviews
• Strong collaboration and feedback loops with CS, Education, and Product Marketing teams
  

You Might Be a Fit If You

• Have 35 years of experience in B2B SaaS marketing, ideally in customer, lifecycle, or product marketing
• Understand the education landscape and can tailor messaging for both decision-makers and end users
• Thrive in cross-functional environments and enjoy collaborating across teams
• Can own programs end-to-end from strategy to execution to measurement
• Get fired up about turning happy customers into your strongest growth engine