People Product Marketing Consultant $55$62 CAD/hr | Remote, Canada (Ontario, British Columbia, and Alberta) | 12-Month Assignment

Are you a strategic storyteller who knows how to turn complex programs into compelling narratives? Were looking for a People Product Marketing Consultant to drive high-impact internal marketing efforts that inspire, inform, and align employees across a dynamic organization.

In this full-time, 12-month assignment, youll serve as the lead internal product marketer for a suite of critical People programs. You'll shape messaging strategy, create go-to-market plans, and help define the voice of People initiatives that affect thousands of employees. Your work will directly influence engagement, adoption, and clarity across the organization.

This is a hands-on opportunity to build from the ground up, working cross-functionally with internal comms, HR, enablement, and leadership teams to craft stories that drive behavior change and cultural connection.

• What You'll Do:
• Build and evolve a cohesive People team narrative that ties together programs and strategy
• Define key personas and leverage insights to inform tone, messaging, and engagement strategies
• Conduct internal research to gather employee sentiment and behavioral data
• Map critical employee journeys to identify key communication moments
• Partner with stakeholders to shape messaging for high-priority People initiatives
• Lead the development of toolkits, frameworks, and communication templates
• Guide content creation across channels (decks, one-pagers, launch briefs, etc.)
• Tailor messaging by audience to increase clarity, understanding, and program adoption
• Support change initiatives with strategic storytelling and empathy
• Monitor adoption metrics and iterate based on employee feedback

• What You Bring:
• 8+ years of experience in product marketing, communications, or internal marketing
• Proven track record influencing senior stakeholders and aligning cross-functional teams
• Strong go-to-market experience for programs, launches, or internal campaigns
• Experience crafting clear, actionable messaging in ambiguous or fast-paced environments
• Executive-level communication and storytelling skills
• Deep understanding of employee experience and behavior-driven communication
• Passion for turning internal programs into human-centered, engaging experiences

• Bonus Points:
• Experience in high-growth tech or SaaS companies
• Familiarity with HR or People programs
• Change Management (e.g., Prosci) or PMP certification

This is a unique opportunity to help shape how employees connect with the mission, strategy, and culture of a leading tech organization all from a remote role based in Canada. If youre passionate about internal communications, product marketing, and strategic storytelling, wed love to hear from you!

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

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