Demand Generation Manager
Our client is seeking a data-driven and strategic Demand Generation Manager to join their global marketing team. This role is responsible for driving revenue growth through the development and execution of high-impact marketing programs, with a strong focus on account-based marketing (ABM), segmentation, and performance optimization. The ideal candidate will bring a deep understanding of B2B SaaS buyer behavior, a passion for experimentation, and a proven ability to lead multi-channel campaigns that generate pipeline and accelerate customer acquisition.
Your success will be defined by your ability to:

• Lead the strategy, development, and execution of global demand generation programs that drive qualified pipeline and revenue growth.
• Build and manage a campaign roadmap aligned with business objectives and target segments.
• Optimize marketing performance through data analysis, A/B testing, and continuous iteration across the customer lifecycle.
• Collaborate cross-functionally with marketing, sales, and business development teams to deliver integrated ABM campaigns.
• Develop and implement lead generation and nurturing strategies that convert prospects into opportunities.
• Manage marketing automation and CRM systems to support campaign execution, tracking, and reporting.
• Analyze and report on campaign performance, providing insights and recommendations to improve ROI.
• Guide the growth marketing stack and experimentation infrastructure to enhance tracking and attribution.
• Execute tactics across the full buyer journey, including acquisition, upsell, cross-sell, loyalty, and renewal.
• Stay current on B2B SaaS growth trends and bring innovative ideas to the table.
• Define and document scalable processes and standards for growth marketing initiatives.
• Support additional marketing projects and initiatives as needed.

Your strengths include:

• 5+ years of experience in demand generation or growth marketing, preferably in a global B2B SaaS environment.
• Post-secondary education in Marketing, Business, Commerce, Math, or a related field.
• Strong understanding of account-based marketing, customer segmentation, and buyer behavior.
• Proven ability to manage multi-touch attribution models and collaborate across sales and marketing functions.
• Experience with A/B testing, campaign optimization, and lifecycle marketing strategies.
• Proficiency in marketing automation and CRM platforms such as Pardot, HubSpot, Salesforce, and data visualization tools.
• Strong analytical skills and the ability to interpret large data sets to inform decision-making.
• Excellent communication, project management, and organizational skills.
• Self-motivated, curious, and passionate about driving measurable growth.
• Ability to thrive in a fast-paced, remote-friendly, and evolving environment.

If you are interested in this role and meet the above criteria, please click the “Apply” button to send your resume directly to Jason Dick, Andre Donado, Bobi-Jo Warner or Dalia Hassan.
Recruitment Partners Inc. is an Alberta-based, Alberta-focused recruitment firm. We are dedicated to building long-term relationships while securing top talent for Alberta's best employers. At the heart of our efforts is a collaborative, consultative approach. We are proud of our team of consultants, who come with practical business experience, a strong network of professional contacts, and are focused on what is best for both clients and candidates. We will facilitate the best fit between client and candidate. This means reduced turnover, enhanced employee engagement, increased productivity, customer satisfaction, and more.
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