Beyond traditional marketing responsibilities, this role will serve as the internal advocate for the customer journey, ensuring a frictionless experience for both prospects and customers. This individual will work cross-functionally with the leadership team to identify and remove barriers at every stage of the customer journey, optimizing touchpoints to enhance engagement, adoption, and retention.Key Responsibilities
- Product Marketing Leadership – Own messaging, positioning, and go-to-market strategies for our product suite. Develop compelling narratives that clearly communicate our value proposition to Salesforce users, System Integrators, and enterprise customers.
- Demand Generation & Growth – Execute scalable, cost-effective strategies to generate pipeline and drive customer acquisition, with a strong emphasis on organic marketing, community engagement, and partner-led motions.
- Salesforce & Channel Marketing – Develop and expand Valorx's relationships with Salesforce teams and System Integrators, positioning our solutions as a critical component of their tech stack and driving co-marketing opportunities.
- Content & Thought Leadership – Create high-impact content, including case studies, whitepapers, webinars, and community-driven resources to establish Valorx as a category leader within the Salesforce ecosystem.
- Customer Advocacy – Build and nurture a strong base of customer advocates who can amplify our brand and drive referrals.
- Analytics & Optimization – Measure marketing performance, analyze data, and continuously refine campaigns to maximize ROI.
- Proven expertise in product marketing, preferably in B2B SaaS with a strong understanding of the Salesforce ecosystem.
- Experience driving low-cost, high-impact marketing strategies—leveraging organic growth, partner marketing, and community-driven initiatives.
- Deep familiarity with Salesforce, its ecosystem, and how to effectively market to Salesforce professionals and partners.
- Experience in channel marketing, particularly in working with System Integrators to drive adoption and revenue.
- A passion for understanding and improving the customer journey, with a relentless focus on reducing friction and delivering a seamless experience.
- Ability to operate both strategically and tactically—rolling up your sleeves to execute while keeping an eye on long-term growth.
- Strong storytelling, messaging, and positioning skills.
- Excellent collaboration and leadership abilities, working closely with cross-functional teams including Sales, Product, and Customer Success.
Powered by JazzHR
HoKQEcLppb