About Peter Mielzynski Agencies LTD PMA and the Mission

PMA Canadas Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibsons, Hendricks, Two Oceans, Jgermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team.We collaborate across all aspects of our business.

Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

Be Sustainable
We always do the right thing for our business, for each other and our community.

Embrace Difference
We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Sales Manager, Global Travel Retail (GTR) Role

The Sales Manager, Global Travel Retail is responsible for the development and delivery of the commercial plan for GTR within the Canadian market through delivering brand standards of excellence within assigned accounts, defining and implementing an efficient and effective route to market and maximizing business opportunities with existing and new customers.

Key Deliverables

• Annual Profit Outcome vs. Target by Brand Expression and Customer
• Lead the delivery of the GTR Premium+ and Luxury Brand Objectives Across the Region
• Proactively manage a wide geographical spread of customers and store level distribution within the region, establishing strong relationships to deliver the commercial plan and sustainable growth over the long term
• Plan, Set and Agree Budgets with the Global GTR Regional Director Whilst Understanding and Delivering the Pricing Strategy and Other Net Revenue Levers to Grow & Maximize Brand/Region Value
• Build New Business Through Existing and New Customers and/or Routes to Market Aligned to GTR Strategy
• Build Solid Awareness of Market Trends (Consumer, Competitor, Volumetric) in Order to Provide Regular, Accurate Forecasting and Identify Risks and Opportunities vs. Plan
• Full Ownership of Execution Standards of Excellence for the Region Across Quality, Distribution, Visibility, Activation, Advocacy and Appropriate Pricing
• Bi Weekly Business Unit Performance Review Sessions with the Global GTR Regional Sales Director
• Weekly Monthly plan delivery updates
• Monthly Scorecard on Key Business Metrics & forecasting accuracy
• Annual Customer Development Business Plan
• Collaborative Phased Monthly Shipment Forecast by Banner | SKU
• Investment Control within Budget by Brand Expression & Banner

Behavioural Competency Requirements

• Accountability
• Customer Centricity
• Transparency
• Inspection of Expected Results
• Ownership of the Business
• No Blame Fixing

Management Competency Requirements

• Outcome Orientation
• Business Performance Management & Reporting
• Interpersonal Effectiveness
• Workflow Management
• Financial Acumen
• Judgement & Decision Making
• Rapid Capability Building
• Strategic Thinking & Awareness

Functional Competencies Requirements

• Effective Customer Relationship Development
• Commercial Acumen
• Persuasive Selling
• Negotiation & Influencing
• Commercial Plan Development
• Commercial Plan Implementation & Course Correction
• Phased Shipment Forecast Development

Knowledge Competency Requirements

• Provincial Beverage Alcohol Regulatory Standards & Canadian Beverage Alcohol Industry Ways of Working
• Canadian Beverage Alcohol Industry Rival Ways of Working
• Effective Working Knowledge of Canadian Liquor Board Operating Rhythms
• Effective Working Knowledge of Global Travel Retail Route To Market and Operating Rhythms
• Effective Working Knowledge of MS Power Point & MS Excel
• Smart Serve Certified
• WSET Certified

Experience & Other Requirements

• Minimum 5+ Years Commercial Sales Experience
• Minimum 3+ Years Experience in Key Account Management (Beverage Alcohol or CPG)
• Post Secondary Degree in Business
• Well Demonstrated Track Record of Managing Complex Customer Relationships
• Well Demonstrated Track Record of Managing Stakeholders
• Hybrid Working Environment based in Oakville, Ontario
• Some Domestic and International Travel Required for Customer Visits, Conventions and Annual Internal Meetings
• Valid Drivers License with Fully Insured & Reliable Transportation
• Must be Legally Able to Work in Canada
• Must be of Legal Drinking Age

Physical Demands

• Frequent Hand Motion to perform various duties
• Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties
• Occasional Standing and Occasional Walking for short amounts of time to perform various duties
• Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner