The Residential Homes Sales Manager will drive aggressive sales growth by leading and optimizing the Realtor sales program for our residential homes portfolio. This role is responsible for recruiting, assessing, and developing relationships with high-performing Realtors who can actively promote our homes, while building robust sales systems and processes to deliver consistent results. The Sales Manager will combine strong systems thinking with relentless follow-up and a keen eye for identifying Realtors who have what it takes to deliver exceptional sales performance.

Key Job Duties:

Realtor Engagement & Recruitment

• Identify, recruit, and onboard Realtors who demonstrate the characteristics of top performers in new home sales.
• Build and maintain strong relationships with Realtor networks, ensuring continuous engagement with our residential offerings.
• Organize and host Realtor events, tours, and incentive programs to keep our homes top of mind.

Sales Systems & Process Management

• Develop, implement, and manage sales systems and tracking processes that support a predictable, repeatable sales pipeline.
• Monitor Realtor performance through KPIs, CRM data, and feedback loops; provide coaching where needed.
• Establish effective lead distribution systems and follow-up protocols to minimize sales cycle time.

Lead Generation & Sales Growth

• Drive aggressive lead generation strategies, leveraging digital, traditional, and referral-based channels.
• Collaborate with marketing to design and execute campaigns that attract high-intent buyers through realtors.
• Ensure Realtors are equipped with timely information, compelling sales materials, and market insights.

Coaching & Sales Effectiveness

• Train and mentor the internal sales team and Realtors on effective selling strategies.
• Deliver "hot sales tips" sessions that focus on urgency, buyer psychology, and competitive positioning.
• Continuously assess and adapt sales tactics to market trends and competitor activity.

Persistence & Follow-Up

• Establish a culture of relentless follow-up with both buyers and Realtors to keep deals moving forward.
• Personally model and enforce disciplined follow-up processes with the team.