MARKETING MANAGER WHO WE AREAs one of Manitoba's fastest growing companies, Smartrend Manufacturing Group (SMG), Inc. has three primary divisions, a customer design parts supplier combining worldwide procurement with domestic inventory and JIT supply, a manufacturer of proprietary safety equipment for the school bus industry and a supplier of custom illuminated signage. What has remained constant throughout our 20+ year history is our dedication to our customers, our team members, and to the values on which we built SMG:

• People – our team is what makes us special
• Passion – from our hearts and minds, demonstrated through our actions
• Priority – we put the customer first, every day, in everything we do
• Partnership – with each other, our customers, and our suppliers

We offer a competitive benefits package in an environment that is supportive, respectful, and fun! Join an innovative, growing, and diverse organization where your voice matters.
THE POSITIONThe Marketing Manager will develop strategic marketing plans for our divisions and will participate/oversee the implementation and execution of the defined activities. The successful candidate will work closely with executive leadership, the sales team, and other key stakeholders throughout the organization to accelerate customer acquisition, retention, and overall brand awareness.
HOW YOU WILL BE MAKING AN IMPACT

• Develop and execute on an overall marketing plan.
• Manage the copy and creative for all branding, advertising, and promotional campaigns.
• Strategize and manage social media platforms.
• Imagine and oversee the development and acquisition of all marketing assets, such as video, graphic design, etc.
• Develop and manage the marketing department's annual budget.
• Manage external stakeholders – PR firm, print, etc.
• Analyze the results of aspects of the marketing plan and campaigns to determine their return on investment and impact on future strategies.
• Define and optimize online and offline marketing KPIs including conversion rate, CAC, CLV, ROAS.
• Ensure cohesion throughout all marketing activities and messaging.
• Manage a marketing team of 3-4 FTE.
• Undertake specific tasks of the marketing plan, as needed.

WHAT SKILLS AND EXPERIENCE YOU REQUIRE

• Education: BS Degree in Marketing or equivalent.
• Minimum 5 years of related marketing experience.
• Experience and strong knowledge with social media and SEO would be considered an asset.
• Experience in building marketing programs involving various channels and reporting on the results.
• Excellent verbal and written communication with a passion for great content.
• Strong computer knowledge with solid experience in digital marketing tools (website, social media, email marketing, etc.).
• Works well under pressure and under tight timelines.
• High level of organizational skills, detail-oriented, and analytical.
• Energetic and personable with a diligent work ethic, and able to work with and manage a team.
• Able to travel within Canada, the USA, as required.

THE BENEFITS OF BEING PART OF OUR TEAMShare with us your passion and drive towards your career objectives, and we will provide an environment where your valuable contributions are rewarded and celebrated with professional growth and job satisfaction. We offer an attractive benefits package for our team members, including:

• Starting salary of $100,000 - $125,000, depending on experience
• Annual bonus up to 15% of salary based on performance
• Opportunity to be promoted to Director of Marketing
• Group Insurance Plan with Health Spending Account
• Paid Vacation
• Includes company-paid shutdown from Christmas to New Year

We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.
About Smartrend Manufacturing Group: