Are you a results-driven leader with a passion for delivering exceptional customer experiences? Sarnia Volkswagen is looking for a General Sales Manager to lead our sales team, elevate performance, and help grow our dealership to new heights.

What You'll Do:

• Leadership & Coaching: Guide, motivate, and support our sales consultants and F&I team to achieve and surpass performance goals. Foster a culture of integrity, accountability, and continuous improvement.
• Customer Experience: Ensure every customer interaction reflects the Volkswagen brand values—reliability, quality, and trust. Handle escalations with professionalism and build long-lasting client relationships.
• Operational Excellence: Oversee day-to-day sales operations, streamline workflows, and ensure compliance with dealership policies and OEM standards.
• Sales Strategy & Profitability: Manage inventory levels, track key performance metrics, and implement strategies to drive growth and profitability.

What We're Looking For:

• Automotive sales management experience is required.
• Proven leadership skills with a process-driven and performance-focused mindset.
• Strong understanding of inventory control, team development, and financial performance metrics.
• Excellent communication and negotiation skills with a client-first approach.

About Us:

Sarnia Volkswagen is proud to be part of the Progressive Auto Group, where we combine a community-focused approach with the strength of an established automotive network. At our core, we are driven by a commitment to integrity, teamwork, and delivering a customer experience that reflects the reliability and innovation of the Volkswagen brand.

What We Offer:

• Expected On-Target Earnings (OTE): $100,000 to $150,000
• Comprehensive health benefits
• Ongoing training and leadership development
• Opportunity to lead a trusted and growing dealership

If you're ready to take the wheel and lead a team that values performance, people, and customer satisfaction, we'd love to hear from you. Apply today and drive your career forward with Sarnia Volkswagen.