We're looking for a Senior UX Designer with a strong foundation in user research and a passion for elevating research-led design within product teams. This role is ideal for someone who thrives at uncovering deep insights, translating them into meaningful design decisions, and helping teams center around the voice of the customer.As a senior member of our UX team, you'll lead discovery efforts, define research roadmaps, and influence product direction through evidence-based design. You'll also mentor and coach other designers to level up their research and strategic thinking skills.???? HYBRID WORK ENVIRONMENTVancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.

???? A DAY IN THE LIFE

• Champion and lead UX research across multiple products, planning, conducting, and synthesizing findings from usability testing, interviews, field studies, and more.
• Work closely with product managers, engineers, and stakeholders to define problem spaces, validate hypotheses, and advocate for customer needs throughout the product lifecycle.
• Translate insights into journey maps, problem statements, opportunities, and design strategies that drive alignment and clarity.
• Lead the full UX design process, from discovery to high-fidelity designs and final handoff, keeping research at the core.
• Present findings and design solutions to stakeholders, including executives, focusing on business impact and user experience.
• Mentor junior and intermediate designers, especially in research planning, synthesis, and storytelling.
• Contribute to and evolve our design system, ensuring user insights influence scalable, consistent patterns across products.
• Identify gaps in our understanding of the customer and proactively propose research efforts to close them.

???? WHO YOU ARE

• You're a curious, strategic thinker passionate about getting to the “why” behind user behaviours.
• You're confident in leading end-to-end research and weaving customer insights into product strategy.
• You know how to balance vision and pragmatism and are comfortable working in ambiguity to create clarity.
• You're not just a strong individual contributor, you're a mentor and advocate who raises the bar for research and design on your team.

???? WHAT YOU BRING TO THE TABLE

• 5+ years of experience in UX and UI design, with demonstrated ownership over complex research and design initiatives.
• Proven track record of leading research efforts that influenced product decisions and drove measurable impact.
• Advanced knowledge of qualitative and quantitative research methods, synthesis frameworks, and insight communication.
• Proficiency in Figma and experience building prototypes to test ideas early and often.
• Strong presentation and storytelling skills, especially when articulating user problems and research-backed decisions to cross-functional teams and executives.
• Experience mentoring others in research or design and helping to shape team processes and culture.

???? PREFERRED QUALIFICATIONS

• Experience working on B2B, internal tools, or enterprise platforms.
• Familiarity with tools like UserTesting, Dovetail, Maze, or Lookback.
• Experience working in or alongside product triads (PM, Eng, Design).
• Passion for elevating research maturity within an organization and guiding others in evidence-based design practices.

???? COMPENSATION & BENEFITS

• Salary $80,000 to $100,000 per annum (Actual salary offered will be commensurate with education, experience and internal parity).
• The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

???? THE HIRING PROCESS

• Pre-Screen – Let's talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• Presentation/Assessment
• References & Background Check
• We use audio recording transcription for our interview practices ????

???? ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at [email protected] or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

➡️ Ready to take your career to the next level? Apply today! ????