Title: Marketing Manager

Requirements of the role:

• Come in 3x per week to the Toronto office (mandatory)
• Post-secondary education in relevant field (Bachelor's Degree not required but not a plus)
• Minimum 5 years B2B marketing communications experience. (could look at someone with 3-4 years if strong)
• Experience with Account Based Marketing an asset.
• Marketing experience in SaaS, Telco, Financial Services a big plus!

Required Skills:

• Strategic planning skills: use data and insights to articulate & contribute to an actionable 1-year marketing plan
• Campaign management skills: achieve business results managing multiple projects, driving campaign segmentation and targeting, leveraging test design and measurement best practices, managing channel mix for maximum impact
• Relationship management skills: ability to influence great work and partnerships with internal/external partners with ongoing thoughtful and actionable work input
• Extensive and applied knowledge of marketing communication best practices: planning, measurement, messaging, channels
• Demonstrate ability to write effective creative briefs and evaluate creative
• Demonstrate proficiency with self-service data tools and can define requirements for tracking, analysis, and reporting
• Understand success metrics and prioritize analytics requirements to focus on the most important problems

Description:

The role is to provide the QuickBooks Canada Marketing Team with assistance in projects and launches. The successful candidate will manage and execute marketing initiatives to support growth within key focus areas for the business. The ideal candidate will be tasked with uncovering strategic insights and making recommendations to unlock growth via marketing campaigns and initiatives.

Our ideal candidate is someone with hands-on experience in managing and marketing channel partner programs, lifecycle marketing, and sales engagement.

You will work with channel partners and external agencies to deliver impactful marketing campaigns and great customer experiences.

The Marketing Manager will:

• Leverage insights and data to contribute to the 1-year marketing plan for the Accountant segment
• Manage execution and implementation of integrated tactics to support marketing programs (email, IPD, content, sales enablement etc.)
• Project manage initiatives between cross functional teams, guiding initiative from implementation to post analysis
• Own and manage segment results tracking, with the ability to spot trends and provide recommendations
• Strategic thinker with experience partnering cross functionally to ensure overall strategy and objectives are maintained