Job Title: Paid Media Specialist
Location: Remote Must be able to work in PST time
Department: Marketing
Reports To: Digital Marketing Manager / Director of Marketing
About Us:
Archive Digital is a results-driven, data-informed organization focused on creating high-impact marketing campaigns that convert. Our team thrives on innovation, performance, and measurable growth. We're looking for a Paid Media Specialist to take our digital advertising efforts to the next level.
Position Summary:
We're seeking a highly skilled and analytical Paid Media Specialist with at least 4 years of hands-on experience managing multi-platform digital advertising campaigns. You will play a critical role in driving customer acquisition, brand awareness, and ROI through paid channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and others.
Key Responsibilities:
- Develop, execute, and optimize paid media campaigns across platforms including Google Ads, Facebook/Instagram, LinkedIn, and other relevant channels.
- Create campaign structures, audience targeting strategies, bidding tactics, and performance tracking systems.
- Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, etc.).
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve CTR, conversion rates, and ROI.
- Manage advertising budgets and ensure campaigns stay within allocated spend while achieving performance KPIs.
- Collaborate with creative teams to develop compelling ad creatives, landing pages, and funnel strategies.
- Stay current on industry trends, algorithm changes, and emerging ad platforms.
- Provide regular reporting with insights, optimization recommendations, and strategic direction.
Requirements:
- Minimum 4 years of experience in a digital advertising or paid media role.
- Proven success managing PPC, display, and paid social media campaigns.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms.
- Deep understanding of key performance metrics such as ROAS, CTR, CPC, CPM, and CAC.
- Strong skills in Google Analytics, UTM tracking, conversion tracking, and audience segmentation.
- Experience with remarketing, lookalike audiences, and funnel optimization.
- Strong analytical, problem-solving, and organizational skills.
- Ability to work independently and collaborate effectively with cross-functional teams.
Nice to Have:
- Experience in e-commerce, B2B, or SaaS paid media environments.
- Certification in Google Ads and/or Meta Blueprint.
- Familiarity with tools like SEMrush, HubSpot, Tableau, or Looker Studio (formerly Data Studio).
- Knowledge of SEO principles and how they complement paid strategy.
What We Offer:
- Competitive salary based on experience
- Flexible remote work options
- Professional development and training budget
- A collaborative, performance-driven team environment
- Opportunities to lead and scale innovative paid media campaigns
Requirements
- Minimum 4 years of experience in a digital advertising or paid media role.
- Proven success managing PPC, display, and paid social media campaigns.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms.
- Deep understanding of key performance metrics such as ROAS, CTR, CPC, CPM, and CAC.
- Strong skills in Google Analytics, UTM tracking, conversion tracking, and audience segmentation.
- Experience with remarketing, lookalike audiences, and funnel optimization.
- Strong analytical, problem-solving, and organizational skills.
- Ability to work independently and collaborate effectively with cross-functional teams.
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