Position Summary

The Marketing Manager is responsible for the management of the social media platforms, websites, marketing campaigns, events, and collateral. The Marketing Manager supports the Sales, Sales Operations & Marketing organization and functions as a support to ensure delivery of sales goals, revenue, and margin growth.

Key Responsibilities:

• Reporting to the Director of Marketing, this position supports the achievement of Archway's business goals.

• Paid social campaigns - monitor paid social campaigns for accuracy and efficiency

• Analyze campaigns for accuracy/efficiency in terms of gains/leads or information interaction

• Manage paid search budgets on top-tier search engines (Google, Facebook, etc) to improve the visibility of the company online

• Online advertisements

• Build relationships with publishers/journals/online media to promote Archway

• Work with: Developer Tools, Google Analytics, HubSpot

• Participate in the development of trends reports, social platform updates

• Review and manage data for reports; identify trends and insights through research

• Stay up to date on top trends, build out concepts for new media

• Identify trends/insights and provide best practices and recommendations to senior management

• Website administrator - manage plug-ins, content, and distribution

• Test and implement SEO (updates) with original content

• Copywriting and continuous improvement

• Keep competitor/successful industry website content execution database, stay updated on the latest web trends

• Web analytics, Google Analytics, Hubspot, etc.

• Website conversion rate utilizing web analysis tools

• Create a planned approach to increase the quality of content / determine the impact of content campaigns, paid search ad campaigns

• Organize promotional events, trade shows, and other venues, coordinating with teams to ensure prompt delivery of materials, etc.

• Create blog posts, imagery, video execution, print collateral build stories in multiple platforms

• Keep updates consistent and fact-check changes

• Consult and collaborate with different departments to create items that reflect our capabilities through video, photography, and company-wide used graphics (eg, process flows)

• Build and report monthly production goals

• Managing RFP repository

• Organization of resources:

• Corp Documents

• Case Studies, Presentations & Success Stories

• Pull bids for outsourced services

• Marketing calendar execution

• RFP & Proposal support

• Manage internal announcement

• Manage inquiries from Archway.com and distribute to the appropriate party.

• Manage anonymous Q&A.

• Help organize Townhall presentations

Qualifications

• Bachelor's Degree in Marketing or related field

• Minimum 2 years of experience in Marketing

• Experience working in advertising, sales, and marketing environments

• High energy and comfort working in a fast-paced environment

• Superior presentation and written communication skills

• Hands-on experience in content management

Advatix®, Inc. is one of the world's leading providers of e-commerce Supply Chain and Logistics Consulting Services and Solutions that enable its clients to transform their operations for speed, service, and cost of fulfillment and delivery of goods and services. We are committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply. We are an EEOC Employer.

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