Marketing Coordinator – B2B & D2C

Location: Toronto, ON (Hybrid)

Company: Living Beauty Inc.

Living Beauty Inc. is Canada's go-to distributor for curated, high-performance skincare and beauty brands. Since 2015, we've built a trusted wholesale network of top spas, clinics, and retailers across the country, representing leading international brands such as Biologique Recherche and Manucurist.

In 2025, we expanded into direct-to-consumer with the launch of Living Beauty, our flagship retail and spa destination in Toronto. Our D2C channel combines an expert-led shopping experience with a growing e-commerce platform, offering our curated skincare selection and advanced treatments to a broader audience.

At the core of everything we do: meaningful education, expert curation, and beauty that really works.

We're looking for a Marketing Coordinator to support both the B2B and D2C sides of our growing business. This is a hybrid role perfect for a creative, organized, and digitally-savvy marketer with a passion for skincare and beauty.

The ideal candidate understands how to move between creative execution and strategic thinking, whether it's building an email campaign for spa clients, prepping a new product launch for e-comm, or updating Shopify with branded visuals.

• Support day-to-day marketing operations for both B2B and D2C
• Coordinate and execute email campaigns (Klaviyo or similar)
• Assist with social content planning, briefing, and scheduling
• Update and optimize content across Shopify, including landing pages, product pages, and banners
• Prepare marketing assets for product launches, education, events, and seasonal campaigns
• Support the creation of training tools, sales materials, and printed collateral for wholesale clients
• Assist with influencer gifting, PR coordination, and digital advertising campaigns
• Analyze and report on basic marketing KPIs (email performance, website traffic, etc.)
• Work cross-functionally with design, e-commerce, and sales teams

• 1–3 years of experience in marketing, e-commerce, or retail
• Bachelor's degree in business administration, marketing, communications, or a related field
• Comfortable using tools like Canva, Adobe Creative Suite, Shopify, Klaviyo, Meta Ads Manager
• Strong organizational skills and attention to detail
• Ability to work in a fast-paced environment and juggle multiple priorities
• Passionate about beauty and skincare
• Bonus: experience in luxury or niche beauty brands, or working with both B2B and D2C models

• A fast-growing company with a strong reputation and big plans
• A beautiful workspace in our flagship store and spa
• A collaborative, entrepreneurial environment with room to grow
• Exposure to both sides of the beauty business: professional + consumer

To apply, please send your resume and a short note on why this role excites you. We can't wait to meet you.

The Principle Brands is an equal opportunity employer; should you require any type of accommodation, please let us know. We thank all applicants for their interest, but only those selected for interview will be contacted.