Job Summary

The Director of Marketing will lead the marketing department, driving strategic initiatives to enhance brand visibility, market penetration, and revenue growth. This role requires a visionary leader with a deep understanding of the machinery manufacturing industry, capable of developing and executing innovative marketing strategies.

Job Duties

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with company goals.
• Brand Management: Enhance brand recognition and reputation through targeted campaigns and consistent messaging.
• Market Research: Conduct market analysis to identify trends, opportunities, and competitive landscape.
• Product Marketing: Collaborate with product development teams to create effective marketing plans for new and existing products.
• Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Sales Support: Work closely with the sales team to develop promotional materials and strategies that drive sales.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources.
• Team Leadership: Lead, mentor, and develop the team, fostering a collaborative and innovative environment.
• Performance Analysis: Monitor and analyze marketing campaign performance, adjusting strategies as needed to achieve optimal results.
• Stakeholder Engagement: Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
• Trade Show Management: Oversee the entire process of trade show management from start to finish, ensuring successful participation and representation.
• Continuous Improvement: Follow departmental processes required by ISO and actively participate in recommending improvements.

Job Requirements

• Bachelor's degree in marketing, Business Administration, or related field (Master's preferred).
• Minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the machinery manufacturing industry.
• Strong strategic thinking and analytical skills.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing tools and platforms.
• Proven track record of successful marketing campaigns.
• Ability to manage multiple projects and deadlines.

Work Conditions

• Dynamic and Fast-Paced: Thrive in a high-energy environment where meeting deadlines is crucial, which may occasionally require working additional hours.
• Work Environment: Experience a blend of typical office settings and manufacturing conditions.
• Independence and Travel: Operate independently with the flexibility to travel (domestic & international) to customers, suppliers, and other company facilities as needed.