Principal Engineer – Salesforce Development (Marketing Cloud & Experience Cloud)

Location - Markham, ON

Hybrid - 4 days per week in office

6 month initial contract, extendable/conversion to full-time

Start Date - June 2025

About the Role:

We are seeking a highly experienced and strategic Principal Engineer to lead the design, development, and optimization of solutions within Salesforce Marketing Cloud and Experience Cloud. This role is ideal for a technical leader who thrives in a fast-paced environment and is passionate about delivering scalable, customer-centric digital experiences.

Key Responsibilities:

• Architect and implement end-to-end solutions using Salesforce Marketing Cloud and Experience Cloud, ensuring alignment with business goals and technical best practices.
• Serve as the technical authority and mentor for Salesforce development teams, guiding architecture decisions, code quality, and platform governance.
• Collaborate with cross-functional teams including marketing, product, design, and IT to translate business requirements into scalable Salesforce solutions.
• Lead the integration of Salesforce with external systems (e.g., CRMs, data warehouses, analytics platforms) using APIs, middleware, and ETL tools.
• Drive personalization and automation strategies in Marketing Cloud using Journey Builder, Automation Studio, AMPscript, and SQL.
• Design and develop custom components, templates, and workflows in Experience Cloud to enhance user engagement and self-service capabilities.
• Establish and enforce development standards, CI/CD pipelines, and DevOps practices for Salesforce environments.
• Stay current with Salesforce platform updates, new features, and industry trends to continuously improve the ecosystem.

Required Qualifications:

• 8+ years of experience in Salesforce development, with at least 3 years in a technical leadership or principal engineering role.
• Deep expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio, AMPscript, SSJS).
• Strong experience with Salesforce Experience Cloud (formerly Community Cloud), including Lightning Components, LWC, and CMS integration.
• Proficiency in Salesforce Apex, Visualforce, SOQL, and Lightning Web Components.
• Solid understanding of data modeling, segmentation, and campaign execution in Marketing Cloud.
• Experience with Salesforce APIs, integration patterns, and middleware platforms (e.g., MuleSoft, Dell Boomi).
• Familiarity with CI/CD tools (e.g., Gearset, Copado, Jenkins) and version control systems (e.g., Git).
• Salesforce certifications such as Marketing Cloud Developer, Experience Cloud Consultant, and Platform Developer II are highly desirable.

Preferred Skills:

• Experience with Agile/Scrum methodologies.
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and how they impact marketing and customer data.
• Strong communication and stakeholder management skills.