WHO WE ARE

As one of Manitoba's fastest growing companies, Smartrend Manufacturing Group (SMG), Inc. has three primary divisions, a customer design parts supplier combining worldwide procurement with domestic inventory and JIT supply, a manufacturer of proprietary safety equipment for the school bus industry and a supplier of custom illuminated signage. What has remained constant throughout our 20+ year history is our dedication to our customers, our team members, and to the values on which we built SMG:

• People our team is what makes us special
• Passion from our hearts and minds, demonstrated through our actions
• Priority we put the customer first, every day, in everything we do
• Partnership with each other, our customers, and our suppliers

We offer a competitive benefits package in an environment that is supportive, respectful, and fun! Join an innovative, growing, and diverse organization where your voice matters.

THE POSITION

The Senior Social Media and Content Specialist is a highly motivated and creative individual with experience and enthusiasm for connecting with current and future customers. They share First Light's mission to increase student safety, is a champion of our divisions, products, and are excited to share our messages. They engage with our target market daily with the goal of building a large online community which ultimately leads to brand awareness and customer acquisition. The successful individual will have a strong command of the English language as they are also responsible for all written content used for marketing purposes.

HOW YOU WILL BE MAKING AN IMPACT

• Support the development, deployment, and daily management of social media strategies to drive engagement and meet growth objectives
• Plan, create, and schedule regular publishing schedule aligned with brand messaging and lead generation goals
• Monitor social media performance, analyze key metrics (KPIs), and provide regular reporting to guide content strategy
• Research trends and best practices to enhance social media effectiveness and audience engagement
• Write and develop content for social media, industry publications, and all SMG divisionsprimarily First Light Safety Products
• Collaborate with external PR partners to strengthen brand visibility and communication efforts
• Ensure consistency, accuracy, and alignment across all brand communications, including digital content and marketing materials
• Manage and update website content for SMG and First Light, supporting ongoing development and optimization
• Plan and execute targeted email marketing campaigns, including personalization and automation, to support lead generation
• Assist in executing advertising campaigns for First Light in line with brand strategy
• Contribute to additional marketing projects and initiatives as assigned by management

WHAT SKILLS AND EXPERIENCE YOU REQUIRE

• Degree in Marketing, Business Administration, or equivalent experience
• 5+ years of experience in social media, digital marketing, and content creation
• Strong copywriting skills with a focus on engaging, story-driven content
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.)
• Highly organized, detail-oriented, and analytical
• Clear, professional communicator with strong interpersonal skills
• Self-motivated and results-driven, with a strong work ethic, creativity, and ability to manage multiple priorities
• Understanding of SEO and keyword research for social media content
• Demonstrated ability to analyze performance metrics across social media, email campaigns and websites.
• Proficient in using social media management and analytics tools.
• Experienced in developing targeted content strategies with tailored messaging for segmented audiences.
• Knowledge of photography and video editing considered an asset.
• Must be able to travel within Canada and the U.S.

THE BENEFITS OF BEING PART OF OUR TEAM

Share with us your passion and drive towards your career objectives, and we will provide an environment where your valuable contributions are rewarded and celebrated with professional growth and job satisfaction. We offer an attractive benefits package for our team members including:

• Competitive compensation package
• Group insurance plan with health spending account
• Paid Vacation
• Company paid shutdown from Christmas to New Years
• Matching RRSP program
• Opportunities for career development in a dynamic, growing industry

We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.