Let us welcome you home.
Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.
Our Vision: For every person to feel at home.
This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.
As a hands-on Digital Growth Marketing Manager who thrives on execution, loves improving systems, and knows how to drive results, you will be responsible to build, execute and generate inbound leads through key digital channels. You will also plan, troubleshoot, and continuously improve how we bring campaigns to life by taking ownership on marketing operations, ensuring the tech, data, and processes behind the campaigns are running smoothly thereby enhancing engagement, attract new residents, and strengthen the community's online presence. You will work closely with the Director of Marketing to support the senior living communities across Alberta and BC.
***Please note this position also accepts potential candidates from Surrey***
Responsibilities

• Developing Digital Marketing Campaigns to promote the community's services, amenities, and care programs by planning, tracking, managing timelines / assets and executing multi-touch digital campaigns from setup to post-mortem reporting while holding accountability.
• Managing Digital Platforms to foster positive digital engagement and respond to reviews with residents, families, and prospective clients that enhances online reputation management.
• Optimizing Website Content and SEO to improve visibility and accessibility for potential residents by monitoring and analysing campaign performance, channel KPIs and provide regular insights and recommendations.
• Spearhead Lead Flow Management to drive lead generation, lead conversion and occupancy by using HubSpot to create workflows, automate nurture streams, retarget site visitors, and ensure leads are properly captured and passed to sales.
• Analyzing Digital Performance Metrics to refine strategies and improve user experience by managing PPC (Google, Meta), email marketing, website optimisation, and other performance channels.
• Collaborating with Internal teams, external agency, and other marketing team members to align and deliver campaigns on time, to create compelling content that highlights the community's values and offerings.
• Exploring Emerging Technologies to improve communication and engagement with residents and families while serving as an internal HubSpot lead and primary user.

• Bachelor's degree in marketing, business, or related field
• 3–5 years of hands-on experience in digital marketing, ideally in a fast-moving, mid-sized team
• Proven ability to manage inbound lead campaigns from end to end, including setup, execution, optimization, and reporting
• Strong Communication and Project Management skills
• Strong HubSpot user (certifications a plus)
• Proficient in Google Ads, Meta Ads Manager, and email marketing
• Comfortable managing multiple campaigns and requests at once
• Highly organized with strong attention to detail
• Collaborative team player with a can-do attitude
• Data-literate and proactive in improving performance
• Comfortable working across multiple brands or business units
• Experience in e-commerce or high-volume consumer marketing is an asset
• Strong writing or content skills that support campaign performance is an asset
• Experience with website optimization or conversion rate optimization (CRO) is an asset
• Experience of working in a mid-sized, fast-moving organization is an asset.

• Clear Police Information Check

• Market Competitive Compensation Package: Pay range progression based on your length of service and performance.
• Health Care Benefits: Employer paid health benefits for you and your family, including vision care, dental care, paramedical, travel insurance and health spending account.
• Career Progression: Opportunities for advancement in career and professional development, ongoing educational and learning opportunities.
• Other Benefits: We provide a comprehensive package designed to meet the diverse needs and life stages of our employees by providing an employer matching RRSP program, Employee and Family Assistance Program and Life Insurance.
• Work Life Balance: We offer exceptional vacation entitlements, paid sick time and additional paid days off.
• Flexible Working Style: Ergonomic workspace solutions such as sit/stand desks, coworking/open office spaces, flexible start and end times with hybrid working options- empowering you to find a convenient workspace to help you stay focused, collaborative and productive, no matter where you are.
• Teambuilding and Social Events: We love to spend time together as a team, and we believe a culture based on mutual support and teamwork is the best way to “welcome you home.” As a member of our team, you will enjoy planned indoor/outdoor fun activities, our Shining Stars Employee Recognition Program, and opportunities to be involved in social fund-raising events throughout the year which celebrate our mission, vision and values.

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