Our client is a digital services provider operating within the iGaming field. They are looking for a Senior SEO Specialist with expertise in iGaming markets across Canadian market. The ideal candidate will lead localized SEO strategies, optimize branded and non-branded traffic, and implement advanced technical SEO tactics to drive organic growth.

This role requires experience in gray-hat SEO strategies, mirror websites, and alternative domain techniques, with a strong understanding of Googles algorithms and ranking factors.

Responsibilities:

• Develop and execute SEO strategies for iGaming markets in Canada, focusing on casino, sports, and event driven content.

• Collaborate with local content creators and the country team to plan, optimize, and structure SEO-friendly content that aligns with brand objectives and seasonal trends.
• Optimize all on-page elements to ensure top performance, including meta titles and descriptions, internal linking, schema markup, content hierarchy, and targeted keyword integration.
• Drive the ranking and promotion of generic (non-branded) keywords to boost organic traffic and enhance visibility in relevant search results.
• Perform regular on-page audits, analyzing crawlability, duplicate content, cannibalization, and content freshness.
• Identify content gaps, perform keyword research, and map keywords to landing pages to maximize reach and user intent.
• Monitor and report on performance metrics (CTR, bounce rate, rankings, etc.) using tools like Google Search Console, GA4, and third-party SEO platforms.
• Stay ahead of Google algorithm changes and industry trends specific to iGaming and sports content.
• Collaborate with the Senior SEO Specialist to align with broader SEO goals, share insights, and support cross-market initiatives.

Qualifications:

• 3+ years of hands-on experience in on-page SEO, within the iGaming or sports betting industry.
• Experience with local SEO in Canada.
• Strong knowledge of SEO best practices, content optimization, and performance tracking.
• Experience working with custom created CMS platforms.
• Proficient with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, GSC, GA4).
• Excellent understanding of search intent, content structure, and how to drive organic traffic via content-led strategies.
• Analytical mindset with a proactive attitude and attention to detail.
• Strong collaboration and communication skills ability to work with local and global teams.

Nice to Have:

• Familiarity with French content SEO or multilingual content management.
• Understanding of compliance requirements in iGaming markets.