Title: Product Specialist- Digital Web Experience

Contract: 12-month contract (with potential extension for an extra 12 months – total 24 months)

Working Location: TORONTO, ON- Hybrid- 4 days a week (Monday.- Thursday)

Vacancies: 2

Key responsibilities- highlighted:

• Collaborate with marketers, sales teams and compliance stakeholders to gather, analyze and refine business requirements for website features and updates.
• Manage, triage, and validate content and functional requests ensuring alignment with brand, legal and accessibility standards.
• Support the product owner in backlog grooming, user story creation, and UAT across regions and instances
• Analyze behavioural data using platforms like Google Analytics and translate insights into actionable recommendations to enhance user engagement and conversion.
• Partner with UX designers, developers, and QA analysts to ensure delivery of high-quality digital experiences.
• Support SEO, site tagging and campaign tracking efforts in coordination with digital marketing teams.
• Facilitate content audits, analytics reviews or post-launch retrospectives, driving continuous improvement.
• Coordinate with digital marketing platform owners (e.g., marketing automation tools, social, CRM) to ensure integration points with the website are functioning effectively.

What program/technology/software knowledge is essential for this role? Describe in what capacity the selected candidate will be using it?

• CMS (dotCMS, WordPress, Adobe Experience Manager, Sitecore or similar). (must have)
• Google Analytics (GA4 preferred) (nice to have)
• Marketing automation platforms like Salesforce Marketing Cloud, Eloqua or HubSpot). (must have)

Must-have Skills/Experiences and/or Education, certifications, qualifications, designations:

Daniel is looking for a candidate with at least 10-15 years of experience of material and/or leading exposure with all of the must haves below

• Familiarity in a digital product, digital marketing or web analyst role-preferably within financial services or another regulated environment.*
• Hands-on experience with CMS (dotCMS, WordPress, Adobe Experience Manager, Sitecore or similar).*
• Experience with marketing ecosystems (marketing automation platforms like Salesforce Marketing Cloud, Eloqua or HubSpot).*

Nice-to-have Skills/Experience and/or Education, certifications, qualifications, designations:

• Familiarity with financial product structures (mutual funds, ETFs, or institutional mandates).
• Experience working with component-based design systems or digital libraries.
• Exposure to compliance workflows and legal review processes for digital content.
• Understanding of Agile methodologies and SDLC, including backlog management, QA coordination, and stakeholder demos.
• Experience in using Google Analytics (GA4 preferred) or similar behavioural analytics platforms to produce insights and recommendations.
• Understanding of digital accessibility standards (e.g., WCAG) is considered a strong asset.