Sales Development Representative

We are seeking a high-performing and motivated Sales Development Representative (SDR) to join our growing team. This role is focused on qualifying and converting Marketing Qualified Leads (MQLs) into booked meetings and sales pipeline opportunities. You will play a critical role at the top of the sales funnel, working closely with Marketing and Account Executives to build relationships with high-intent prospects and ensure a seamless lead handoff.

A key part of this role involves researching each lead before outreach to understand their company, role, and potential needs. You must be curious and thorough, as this research directly impacts your ability to connect meaningfully. Additionally, you will be responsible for writing your outreach messages, crafting thoughtful and personalized emails, and call scripts. If you enjoy testing different tones, formats, and sequences to improve engagement, this is the role for you.

Key Responsibilities

• Qualify and Convert Leads
• Engage MQLs generated from marketing campaigns, events, and inbound channels through consultative outreach. Convert qualified leads into booked discovery calls and sales opportunities.
• KPI: MQL to SQL conversion rate, SQL to pipeline dollar value.
• Personalized Outreach & Messaging
• Research prospects thoroughly to understand their context and craft tailored outreach via email, LinkedIn, and calls. Continuously test and optimize messaging for better engagement.
• KPI: Email response rate, positive reply rate, A/B test results, engagement trends.
• Lead Management & Follow-up
• Prioritize and organize outreach using a specific framework. Ensure timely, structured follow-ups to drive momentum with engaged accounts.
• KPI: Average response time, follow-up cadence, engagement rate.
• Consultative Conversations
• Lead value-driven conversations to uncover pain points, build trust, and qualify prospects effectively.
• KPI: Engagement rate, number of discovery calls, lead progression.
• Event & Conference Representation
• Represent Solutions METRIX at 1–2 conferences or trade shows per quarter across North America. Manage the booth professionally, qualify visitors, and secure follow-up meetings on-site.
• KPI: Number of qualified leads, meetings booked, post-event conversion rate.
• Cross-Functional Collaboration
• Work closely with Marketing and AEs to ensure lead alignment, provide feedback, and maintain high-quality handoffs.
• KPI: Feedback frequency, AE satisfaction, opportunity creation from handoffs.
• Reporting & CRM Accuracy
• Log activities and lead data in Creatio CRM. Share weekly performance updates and actionable insights with the Sales Director.
• KPI: CRM data quality, report accuracy, trend identification.

Qualifications

• Minimum 1–3 years of experience in B2B tech sales and/or Professional Services (SDR/BDR role preferred).
• Strong research skills and a genuine curiosity about your prospects.
• Proven ability to write clear, engaging, and personalized outreach messages.
• Enjoy testing new ideas and learning from outcomes.
• Comfortable using CRM tools.
• Familiarity with sales outreach frameworks is a plus.

What We Offer

• Competitive base salary + commission structure.
• Benefits
• Ongoing sales enablement and career development.
• Collaborative and dynamic team environment.
• Opportunity to make a real impact on a growing company.

Qui sommes-nous?

Depuis 2001, Solutions Metrix implante des CRM dans des entreprises de toutes tailles et de toutes industries, qu'elles soient à Montréal, au Québec, ou ailleurs au Canada ou en Amérique du Nord. Notre équipe de spécialistes maîtrise un très grand nombre de CRM sans être liée à aucun. Nous recommandons toujours le meilleur CRM à nos clients en fonction de leurs besoins et de leurs objectifs. Notre méthode définit un processus d'implantation simple pour les entreprises qui leur permet d'utiliser rapidement et facilement leur logiciel et de l'optimiser au maximum. Le secret de notre réussite est simple : nous adaptons nos solutions aux modèles d'entreprise, aux marchés et aux secteurs d'activité de nos clients.

Solutions Metrix est un employeur qui souscrit au principe de l'égalité des chances et qui s'engage à promouvoir la diversité et l'intégration sur le lieu de travail. Nous interdisons toute forme de discrimination et de harcèlement fondée sur la race, la couleur, le sexe, la religion, l'orientation sexuelle, l'origine nationale, le handicap, l'information génétique, la grossesse ou toute autre caractéristique protégée par les lois fédérales, nationales ou locales. Cette politique s'applique à toutes les pratiques d'emploi au sein de notre organisation, y compris l'embauche, le recrutement, la promotion, la cessation d'emploi, la mise à pied, le rappel, le congé, la rémunération, les avantages sociaux, la formation et l'apprentissage. Solutions Metrix prend ses décisions d'embauche uniquement en fonction des qualifications, du mérite et des besoins de l'entreprise à ce moment-là.